Calendar of Events
February 29, 2012
Triangle AMA Digital Marketing Training Camp – February 29th
Is your marketing stuck in 2011? Even 2010?
The Triangle AMA is here to help. We pride ourselves on helping our membership stay ahead of the curve on the latest marketing techniques and best practices. Our monthly luncheons are a fantastic way to gain new knowledge, but sometimes you need to get your hands dirty to truly gain new skills.
On February 29, we will be holding the Triangle AMA Digital Marketing Training Camp. This jam-packed day, will give you the knowledge and skills to bring your marketing into 2012.
Get up-to-speed with the latest marketing techniques and practices through the first ever Triangle AMA Digital Marketing Training Camp. We’ll discuss:
- Social Media and Customer Service
- Mobile Marketing
- Building an Online Community
- Landing Page and Website Optimization
- Incorporating Video
- Tracking and Showing ROI
Keynote Speaker
Hear Nationally Renowned Speaker Peter Shankman
The Digital Marketing Training Camp will kickoff with a presentation from the well known speaker, Peter Shankman. He will be leading off with the Social Media and Customer Service section.
Receive a Free Copy of Peter’s New Book, “Customer Service: New Rules for a Social Media World”
Every attendee of the Triangle AMA Digital Marketing Training Camp gets a copy of Peter Shankman’s latest book with 4.5 stars on Amazon. From Amazon’s description:
Use Social and Viral Technologies to Supercharge your Customer Service!
Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now!
Other speakers include…
- Brian Dally, GM, republic wireless
- Jon Barlow, Vice President, Senior Creative Technologist, Capstrat
- David Rose, COO, Magnet Video
- Gregory Ng, CXO, Brooks Bell Interactive
- Jenny Halasz, President at JLH Marketing, Inc.
Agenda
| 8:30 AM
– 9:00 AM |
Networking Coffee
Coffee and breakfast for attendees and speakers
|
| 9:30 AM
– 10:30 AM |
Keynote: Deliver Amazing Customer Service with Social Media
Every attendee of the Triangle AMA Digital Marketing Training Camp gets a copy of Peter Shankman’s latest book followed by a Q&A session with Peter Shankman.
|
| 10:45 AM
– 11:45 AM |
The Future Of Mobile – A republic wireless Case Study
 Brian DallyGeneral Manager, republic wireless republic wireless is an innovative new carrier spearheading a wireless freedom movement to return value and control of the smartphone experience to their members. republic wireless is a division of Bandwidth.com, whose network and solutions also power other innovative communication services such as Google, Pinger, Skype, Groupme, RingCentral, Phonebooth, and many others.
|
| 12:00 PM
– 12:45 PM |
Lunch
|
| 1:00 PM
– 1:50 PM |
How To Leverage Video To Drive Conversions
 David RoseCOO, Magnet Video As COO of Magnet Video, David is responsible for overall corporate strategy, finance, sales & marketing, product development and operations. MagnetVideo delivers complete online video marketing solutions that help our clients increase the effectiveness of their content marketing and lead generation strategies. David has more than 15 years of leadership experience with Fortune 500, high-growth and start-up companies in the technology, Internet and media industries, where he repeatedly obtained results by driving new product and market innovations.
|
| 2:00 PM
– 2:50 PM |
Search Engine and Landing Page Optimization
 Jenny HalaszPresident at JLH Marketing, Inc. Jenny has over a decade of experience in all aspects of online marketing. She develops technical and content strategies for clients, leads workshops and training, and speaks and blogs about all things search. Jenny’s worked with dozens of top companies including Motorola, Lowe’s Home Improvement, SAP, Four Seasons, Humana, Black & Decker, and CitiBank.
|
| 3:00 PM
– 3:50 PM |
Engaging Customers with Gamification Campaigns
 Jon BarlowVice President, Senior Creative Technologist, Capstrat The role of Creative Technologist is, as the name would suggest, a hybrid between a creative role and a technical role. This position provides solutions that properly blend design, technology and strategy. Jon has exemplified this role as a digital strategist and digital marketing professional working in website design, UX, paid search, SEM/SEO, email and social media outreach for a variety of customers in the healthcare industry.
|
| 4:00 PM
– 4:50 PM |
Steps to Converting Existing Visitors to Customers Using Data, Testing and Personalization
 Gregory NgChief Experience Officer – CXO at Brooks Bell An award-winning creative director, designer and direct marketer, Gregory Ng has developed effective, integrated, results-driven marketing programs for Global Fortune 1000 clients with an expertise in the high tech and financial verticals for over 12 years. As CXO (chief experience officer), Greg is responsible for ensuring that marketing strategies are realized through exemplary creative work. Gregory’s direct experience runs deep and includes working for clients like Dell, Bank of America, American Express, Fidelity Investments, the Salvation Army, Microsoft, DSW Shoe Warehouse and Dunkin’ Donuts.
|
| 5:00 PM
– 7:00 PM |
Networking Social
|
March 15, 2012
March 2012 Meeting | Making Multi-Channel Marketing Magic with NBC News Digital Network
Mary Stenmark, Senior Director for NBC News Digital Network will discuss multi-channel marketing–marketing where one media platform plays off the other to generate the highest brand lift and sales. Come hear her talk about how NBC approaches deployment over multiple marketing channels and how they measure success.
NBC News Digital Network is a leader in breaking news and original journalism. Mary is responsible for digital cross-platform marketing and business development initiatives for companies large and small across the U.S. Working with major brand marketers, she creates unique experiences that resonate with key target audiences across multiple platforms.
About Mary
One of the most honored news organizations on television, online and mobile, MSNBC is a leader in breaking news and original journalism. The largest distributor of news, MSNBC.com alone reaches more people than any of the national daily newspapers. As a Senior Director for msnbc, Mary is responsible for digital cross-platform marketing and business development initiatives for Fortune 100 companies across the U.S. She and her team work with major brand marketers and their agencies to create and deploy unique experiences on multiple platforms that will resonate with key target audience.
