Calendar of Events
May 18, 2012
May Digital Marketing and Analytics SIG
The Triangle AMA Digital Marketing & Analytics Special Interest Group (SIG) enters its third month in May. This new SIG focuses on all areas of digital marketing while adding in discussion of the importance of analytics. The May SIG meeting will cover current events in digital marketing as well as discussion and sharing of best practices. We hope that you can join us on Friday, May 25 at 8 am at Brooks Bell.
SIGs are an exclusive free event for members of the Triangle AMA.
Parking Information:
There is a parking lot behind the Brooks Bell offices that is shared with the Junior League of Raleigh and their charitable groups. There are also plenty of spaces available along the streets surrounding the building that you can use. If the parking lot is full, please make sure not to park along the curb or behind other vehicles. The main entrance to the Brooks Bell office is on the front side of the building along Hillsborough Street. You will need to park and walk to the front of the building to enter for the Triangle AMA Digital Marketing & Analytics SIG event. The Junior League does have an entrance on the parking lot side of the building and it may be open for their groups, however, please do not use this entrance.
May 17, 2012
May 2012 Meeting | “Pin It”: How Two Little Words Are Changing the Social Landscape
Most likely you’ve heard of Pinterest, which has fast become the 3rd largest social network in the U.S.. Michael Aaron Bepko, Global Online Community Manager for Whole Foods Market, will discuss his approach to this shiny new platform, how it fits into the brand’s social marketing mix and how it’s helping meet business objectives in the digital space.
Whole Foods Market is often looked to as a brand “who gets it” when it comes to social media. Revered for its thriving social communities and innovative use of social media strategies, Whole Foods isn’t afraid to try new things in the ever-evolving social media landscape to see what best resonates with their community and drives engagement from their customers. While the organization has gained notable social media success, what might be lesser known is the man behind the scenes who is at the helm of the company’s online network – Michael Aaron Bepko. Better known in social spheres as @Bepkoboy, Michael is the global online community manger for Whole Foods and is the person who lives behind the logo that resides among a social community of over 3.5 million friends, followers and fans.
@Bepkoboy has brought exuberance, humor, style and a touch of sass to the Whole Foods Market’s presence in the social space. His dedication to maintaining the perfect combination of being a community member, marketer, PR pro, and psychologist is what has helped him grow Whole Foods Market’s social footprint to upwards of 5 million across the organization’s 600+ local Facebook pages and Twitter accounts.
Beyond being the sole employee responsible for managing the @WholeFoods Twitter handle – which entails monitoring, publishing, engaging with and responding to a follower base of over 2.5 million people – @Bepkoboy also somehow finds time to successfully identify new online spaces where Whole Foods Market is relevant and quickly learns how to communicate in the native language. In 2009, he launched a Foursquare campaign that made the Whole Foods Market Flagship store in Austin, TX the second highest checked-in food/drink location in the world. In late 2011 he launched the Whole Foods Market Instagram account which currently reaches over 35,000 followers. He is also responsible for pushing the organization to jump headfirst into the emerging social network Pinterest. As a result, the Whole Foods page already boasts over 24,000 followers and more than 37 boards ranging from vibrant and mouth-watering foods and recipes to entertaining ideas and cooking gadgets.
When @Bepkoboy isn’t busy managing Whole Foods Market’s growing social communities, he enjoys: #Food #Wine #Beer #RollerCoasters #Dogs and #Oversharing and has a tendency to communicate thoughts and ideas in 140 characters or less.
We are really excited to have Michael joining us for what will know will be packed house.
May 11, 2012
May Social Media SIG
Join other Triangle AMA members for the May Social Media Special Interest Group (SIG) to discuss the latest trends and tips in Social Media. The SIG is provides an opportunity to share best practices and learn from other Triangle AMA members. The Group meets the second Friday of each month at Capstrat from 8 to 9am.
SIGs are an exclusive free event for members of the Triangle AMA.
April 27, 2012
April Digital Marketing & Analytics SIG
The Triangle AMA Digital Marketing SIG is now the Digital Marketing & Analytics SIG. The SIG will
continue to focus on all areas of digital marketing while adding in discussion of the importance of
analytics. At the April meeting, we will be focusing on current events in marketing place as well as
sharing best practices.
We hope that you can join us for the next meeting on Friday, April 27 at 8 am.
SIGs are an exclusive free event for members of the Triangle AMA.
Parking Information:
There is a parking lot behind the Brooks Bell offices that is shared with the Junior League of Raleigh
and their charitable groups. There are also plenty of spaces available along the streets surrounding the
building that you can use. If the parking lot is full, please make sure not to park along the curb or behind
other vehicles. The main entrance to the Brooks Bell office is on the front side of the building along
Hillsborough Street. You will need to park and walk to the front of the building to enter for the TAMA
SIG. The Junior League does have an entrance on the parking lot side of the building and it
may be open for their groups, however, please do not use this entrance.
April 26, 2012
Special Recognition of Triangle AMA Volunteers
The Triangle chapter of the American Marketing Association is an award winning chapter because of the significant contributions of its volunteers!
As a member of the Triangle AMA, you are invited to attend a special event on Thursday evening, April 26th. This informal hospitality event is to recognize the contributions of our volunteers to the success of our chapter.
In addition, if you are interested in learning more about the benefits of becoming a Triangle AMA volunteer, this is a great opportunity to do so
The event will be hosted at Brooks Bell’s new offices on Hillsborough Street on Thursday evening from 6:00 PM to 7:30 PM. The agenda will include a time of networking and recognition of the role of all of our volunteers.
Please join us. Attire is business casual and hors d’oeuvres will be served.
Please call the Triangle AMA if you have any questions. We hope to see you there!
Regards,
Brian Gossett
TAMA Director-At-Large
Parking Information:
There is a parking lot behind the Brooks Bell offices that is shared with the Junior League of Raleigh and their charitable groups. There are also plenty of spaces available along the streets surrounding the building that you can use. If the parking lot is full, please make sure not to park along the curb or behind other vehicles. The main entrance to the Brooks Bell office is on the front side of the building along Hillsborough Street. You will need to park and walk to the front of the building to enter for the TAMA Volunteer event. The Junior League does have an entrance on the parking lot side of the building and it may be open for their groups, however, please do not use this entrance.
April 20, 2012
April Healthcare Marketing SIG
What is an integrated communications campaign? Part 2
We had such great discussion that we’re going to do it again!
Healthcare marketing today requires innovation, as information is not consumed the way it was 10 years ago. The Internet was not on our radar screen; social media channels were nonexistent; and print media was the way to go. Today there are so many venues consumers turn to for information, and we understand the need to be engaged across all of them to get a client message out successfully.
But how do we do that? In our March event, the conversation revolved around the definition of what an integrated communications campaign is and why it is important…the next SIG meeting will focus on the components of the campaign and best practices.
Come to the next Triangle AMA Healthcare SIG on April 20, and share your thoughts!
April 19, 2012
April 2012 Meeting | Insider View of Mobile Marketing
Doug Stovall
On April 19th, Doug Stovall from Hipcricket will talk about entering the mobile space with success based on what the current mobile world looks like. You will be better equipped to identify the opportunities, ask the right questions, sell mobile into your organizations, and most important, move the needle on your business. In his presentation, Doug will:
- Demonstrate how to integrate mobile into marketing programs and how to effectively measure it
- Explain how to make your existing marketing spends work harder
- Show how to determine which mobile tactics are keepers and which are not
Doug is a high-performing mobile marketing and advertising executive with more than a decade of experience. He currently leads sales, client services and the advertising network for mobile marketing and advertising leader Hipcricket. The company has achieved record sales and passed the industry-leading 150,000 campaign count for such customers as Macy’s, Nestle, and MillerCoors. Doug’s passion for mobile is rooted in his belief that the mobile device will be the personal gateway to all of the information individuals will need or desire. Doug is a frequent speaker at mobile industry events.
April 13, 2012
April Social Media SIG
March 30, 2012
March Digital Marketing and Analytics SIG
The Triangle AMA Digital Marketing SIG is now the Digital Marketing Analytics SIG. In addition to a new name, the SIG now has a new location at Brooks Bell in downtown Raleigh. The SIG will continue to focus on all areas of digital marketing while adding in discussion of the importance of analytics. We hope that you can join us for the next meeting on Friday, March 30 at 8 a.m.
SIGs are an exclusive free event for members of the Triangle AMA.
March 27, 2012
March Social at Natty Greene’s
Join Triangle AMA at Natty Greene’s on Glenwood South for our March social event on March 27 at 5:30 pm. Meet other members and marketing professionals in the Triangle while enjoying appetizers and locally brewed craft beer by none other than the folks at Natty Greene’s.
This event is free, and is a great way to network for both members and non-members alike.
