The web isn’t a national park. Your goal should be to leave as big a dent as possible. Forget your resume. What matters now is you, your work and your reputation. When someone says your name, what do strangers think? What do competitors think? What do hiring managers think? Let’s talk about the best ways to make the biggest dent.
How is Yelp affecting providers’ reputations? Yelp launched doctor reviews a year ago. Patients are flocking to the site to provide unvarnished feedback. The Washington Post is writing stories about angry doctors reacting to negative reviews. With 1 in 5 internet users consulting online reviews of care providers, how should communicators handle this reputational threat?
If you are between jobs, are under-employed or simply want to sharpen your personal branding and networking skills, come join us. Our second meeting of the month is discussion oriented around job search related challenges participants are facing. Company hiring managers may also be in attendance to "pitch" their company and present opportunities. And as our way of giving back to the Triangle marketing community, there is no fee to attend this session.
Join Geno Church, Lead Strategist and Passion Pirate at Brains on Fire, who will share lessons from his book, The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing, exploring how passion compels brands to go above and beyond. Understanding passion provides actionable insights that empower marketers to authentically connect with the people who love their brands. Come prepared for a hefty dose of social research, a few real-world case studies, and a little bit of brand “community.”
How important is it to protect your brand’s security? What happens if it is not protected? Have you ever wondered how Oprah protects her brand empire to keep it strong without it becoming diluted? Savvy advice from Entrepreneur discusses her five legal strategies behind protecting her empire, and how we can protect our brands too.
Internet Summit DC (November 16 th -17 th ) Join thousands and get the latest digital trends and best practices from leading brands such as Facebook, NASDAQ, Pandora, Salesforce, Marketing Profs, AOL, HubSpot, Bitly and many, many more!
Marketing involves trying to change a behavior, no matter what you are selling. When you have a product, you can use features and benefits to influence the change. However, marketing an idea is harder to cut through the noise - that's where Design Thinking can be a very powerful method of persuasion. Join non-profit marketing executive Lawrence Swiader as he shares from his experience with Design Thinking.