February 2012 Meeting | How To Be A Social Media B2B Superstar
- Event:
- February 2012 Meeting | How To Be A Social Media B2B Superstar
- Start:
- February 16, 2012 11:30 am
- End:
- February 16, 2012 1:30 pm
- Category:
- monthly speaker
- Organizer:
- Updated:
- January 24, 2012
- Venue:
- Brier Creek Country Club
- Phone:
- 9192064600
-
Address:
Google Map -
9400 Club Hill Drive, Raleigh, NC, 27617, United States
As marketers today, we have a major problem:
73% of CEO Don’t Believe Marketers Drive Demand For Products and Services
CEOs are wrong.
Today is the day that marketers prove that they are a valuable business investment for growth. Kipp Bodnar and Jeffrey L. Cohen will share secrets from their new book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.
Kipp Bodnar
Inbound Marketing Strategist, HubSpot
Kipp Bodnar is Inbound Marketing Strategist at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Kipp leads a team of marketers that guide and execute HubSpot’s inbound marketing content strategy. This includes creating content for Blog.HubSpot.com, webinars, ebooks, social media and other channels to help educate marketers and generate leads.
Kipp is an experienced social media marketer who co-founded SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing. He also writes on his personal blog DigitalCapitalism.com as well as guest postings on other leading marketing blogs.
Jeffrey L. Cohen
Social Strategist, Radian6
Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. Radian6′s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.
With more than 20 years experience, Jeff has provided strategic marketing counsel to B2B and B2C companies on both the client and agency sides. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.
