Facebook Training Camp for Marketers
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Hey Marketers – Get all the essential information you need about Facebook marketing in one day-long seminar! The Triangle AMA Facebook Marketing Training Camp will help you learn how to talk to your agency, your IT department, your peers and your marketing leaders about essential tools and techniques so you can understand how to develop successful Facebook campaigns for your organization.
You’ll get a solid foundation in Facebook strategies that will contribute to advancing your marketing plans, optimizing your campaigns and proving the value of marketing and social media to your organization. Topics include:
- Learn how to develop effective Facebook strategies and integrate with other marketing tactics.
- Implement tactics to get the coveted “Likes” and learn how to track the data and analyze results.
- Develop effective Facebook contests and learn what’s working – and what’s legal.
- Discover how marketers successfully leverage the most powerful social network of all time.
- Understand and avoid potential privacy issues that pop-up with Facebook
Marcus Nelson (@marcusnelson, marcus-nelson.com), Director of Social Media at Salesforce.com in San Francisco, will kick off the Triangle AMA’s one-day training camp. For over 14 years, Marcus has been creating opportunities for Fortune 500 businesses to startups including leading marketing campaigns and product strategies around social media.
Then get ready for a line-up of experts from companies like MediaTwo, Capstrat, WRAL/CBC New Media, Ignite Social Media and Argyle Social. You’ll be learning from the experts about key topics regarding Facebook and its place in creating complete online marketing campaigns.
The Triangle AMA Facebook Marketing Training Camp will help you learn how to talk to your agency, your IT department, your peers and your marketing leaders about essential tools and techniques so you can understand how to develop successful Facebook campaigns for your organization.
As a special promotion, the first 25 registrants will receive a free copy of The NOW Revolution from our speakers at the June luncheon, Jay Baer and Amber Naslund. Learn more about the book at http://nowrevolutionbook.com/.
Don’t miss out on this valuable event for all marketers. Seating is limited.
Facebook Training Camp Agenda
| 8:30 AM – 9:00 AM | Networking Coffee |
|---|---|
| 9:00 AM – 10:00 AM | The Future for Facebook and Social Media Strategy Marcus Nelson, Director of Social Media at Salesforce.com |
| 10:00 AM – 10:30 AM | Q&A with Keynote |
| 10:45 AM – 11:30 AM | Create a Facebook marketing strategy and success metrics Angela Connor, Social Media Manager, Capstrat |
| 11:45 PM – 12:30 PM | Lunch and Networking |
| 12;30 PM – 2:00 PM | Facebook marketing tactics:
Why Facebook advertising doesn’t work Facebook contests – What works and what doesn’t. And what’s legal. |
| 2:00 PM – 2:45 PM | Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appropriate and what is the appropriate level of posting? John Conway, Director of Creative Services, CBC New Media Group |
| 3:00 PM – 3:45 PM | Issues and questions about privacy Lisa Braziel, Strategy Director, Ignite Social Media |
| 4:00 PM – 4:45 PM | Facebook Analytics – How to track and analyze your data – and what matters Adam Covati, Founder and CTO at Argyle Social |
