| Triangle AMA November Luncheon: How to Cultivate a Brand: The Blackberry Brand Tribe | |
|---|---|
| Location | Brier Creek Country Club |
| Date | Nov 19, 2009 |
| Start | 11:30 AM |
| End | 1:30 PM |
| Description | The most successful brands make the transition from creating brand loyalists to brand ambassadors. At our November luncheon, you’ll learn how to start your own brand tribe from the VP of Brand Marketing at Blackberry, Paul Kalbfleisch. In this interactive presentation, Paul will share the latest branding and advertising from Blackberry. And, he’ll share how Blackberry has cultivated a brand tribe to stand the test of time and fierce competitors. Paul heads a global team responsible for external expression of the BlackBerry brand spirit including TV advertising and pop culture placement. Understanding the nuance of expression, the fragility of an idea and the cultural power of an authentic brand is what Paul is best at and for the past 7 years he has been helping grow the BlackBerry brand in the world of wireless technology. Prior to this role Paul played a similar role helping create the Clarica Financial brand in Canada, but his career began in the advertising agency world. Register for this event online |
© 2009 The Triangle Chapter of the American Marketing Association.
