| August Luncheon: Location-based marketing, it's more than simply checking in! | |
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| Location | Brier Creek Country Club |
| Date | Aug 19, 2010 |
| Start | 11:30 AM |
| End | 1:30 PM |
| Description | From check-ins, to mayorships, to reviews, everyone is talking about location-based services. Social media is leading the marketing paradigm shift and one way to enable it to work harder for mobile marketing is location-based marketing. It’s way more than just the check-in process!
Join our popular Triangle AMA monthly luncheon to hear two of our local social media gurus speak from experience of launching a location-based service in the Triangle and of working with agencies and local businesses. Lawrence Ingraham and Wayne Sutton will discuss the pros and cons of offering a ‘check-in special’ and how different businesses are using mobile applications to communicate with customers. They'll also offer tips for launching a successful location-based promotion and for measuring success. Lawrence Ingraham is the Founder and Developer of TriOutNC.com and a Program Manager at Cisco. Prior to developing TriOut, Lawrence has released many iPhone applications for kids through his company TantrumApps.com. Lawrence moved to the Triangle in 2007 from California. He currently lives in Chapel Hill with his wife and two daughters and works during the day in RTP. www.TriOutNC.com Twitter: http://twitter.com/lawpower Wayne Sutton, business development/ marketing strategist for TriOut and Partner of OurHashtag. Wayne Sutton helps both individuals and businesses succeed in understanding how to communicate on the social web via brand strategy, social networks and location-based services. With nearly 10 years experience in the technology and social media sector, he’s provided counsel to business leaders ranging from founders of start-ups, representatives of non-profit organizations to CEOs of small and large corporations. Wayne is the president of the Triangle Social Media Club chapter and has spoken at various events such as SXSW, Social Media Breakfast, Triangle American Marketing Association, Pubcon Austin and Blog World, staying current with the fast moving trends in the technology community. Blog: http://SocialWayne.com Twitter: http://twitter.com/waynesutton Register Online |
© 2009 The Triangle Chapter of the American Marketing Association.
