| June Luncheon: What is Search Engine Marketing? Our Expert Panel explains the how’s and why’s of Se | |
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| Location | Brier Creek Country Club |
| Date | Jun 17, 2010 |
| Start | 11:30 AM |
| End | 1:00 PM |
| Description | The amount of companies switching marketing dollars from traditional to online is growing daily. But jumping into the online arena requires more than just buying Adwords on Google. Optimizing, great creative, tracking, and analytics – all of these are vital to achieving desired results. We’ve asked top experts in the online marketing field to speak about what’s involved in a Search Engine Marketing campaign and to answer your questions about what you should be doing in 2010 to have a successful online campaign.
• Michael Hubbard, CEO and Media Director at Media Two Interactive Perhaps Michael’s biggest “claim to fame” is that he was part of the first beta test for Google AdWords over 10 years ago. He saw the importance of interactive in the media mix back when traditional agencies were tethered to print and broadcast, and has designed innovative media strategies for clients ever since. He’s a member of the IAB’s Search Advisory Committee, SEMPO Research Committee and the Old Timers Association. www.mediatwo.net • Sally Lowery, Director of Demand Generation at Bronto Software Sally manages tactical and strategic lead acquisition, multi-channel marketing, and the integration of marketing concepts. Many of her whitepapers on email marketing, multi-channel marketing, analytics and automation have been published by E-Commerce News, Email Marketing Reports, Practical eCommerce, DemandGen Report and Magilla Marketing. Sally has over 12 years of experience in traditional and online marketing in both the B2B &B2C space. www.bronto.com • Mark Rockett, CEO at Rockett Interactive, With nearly two decades of experience in Interactive Marketing, Mark is one of the rare few who can not only say he’s watched the web “grow up,” but he’s also helped shape how consumers use it and interact with it. A recognized “thinker” and expert with a gift for putting “technology speak” in layman’s terms, Mark is a sought-out industry speaker and a regular consultant to corporate marketing teams nationwide. www.rockettinteractive.com • Moderator: Neil Lancia, Partner Relationship Manager for iContact, An expert at evaluating and developing successful campaigns across a wide variety of media forms, Neil is responsible for establishing and maintaining strategic partnerships with other companies whose products and services complement iContact's email marketing services www.icontact.com This is your chance to learn everything you want to know about Search Engine Marketing. Our panel has years of expertise behind them and can help you navigate the muddy waters of a search campaign from start to finish. Register Online |
© 2009 The Triangle Chapter of the American Marketing Association.
