| May Luncheon: 2010: The Year of Mobile Marketing – Panel to Discuss Challenges, Opportunities and S | |
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| Location | Brier Creek Country Club |
| Date | May 20, 2010 |
| Start | 11:30 AM |
| End | 1:00 PM |
| Description | 2010: The Year of Mobile Marketing – Panel to Discuss Challenges, Opportunities and Successes
How do you plan on leveraging the fastest growing marketing channel today – mobile marketing? From mobile advertising to applications to location-based services to barcodes and coupons - find out where your company needs to focus as it develops a strategy to meet the needs of a quickly evolving technology and audience. Join this panel of experts to uncover best practices in mobile marketing that can impact your organization for positive business outcomes. Cord Silverstein is Executive Vice President of Interactive Communications at Capstrat and will be moderating the panel. Cord pioneered online marketing for Fortune 500 companies such as IBM, MetLife, Verizon and Dell. Previously Vice President of Client Services at MarketSmart Interactive, Cord oversaw online marketing programs for Lowes Home Improvement, Motorola and CitiFinancial. Cord is an active speaker on social media and currently serves as the leader of the Triangle AMA's monthly Social Media Special Interest Group. John Conway is Director of Creative Services for WRAL.com, the most visited local Web site in the Triangle. As creative services director, Conway is responsible for marketing and product development on WRAL.com and its affiliated Web sites: WRALSportsFan.com, HighSchoolOT.com, LocalTechWire.com and Triangle411.com. Tom Rouillard is Operations Manager of News Over Wireless, which is part of CBC New Media Group, LLC. CBC New Media Group is a division of Capitol Broadcasting Company with three principle areas of operation: digital television, Internet, and mobile wireless. Tom's focus is on building strategic media applications that deliver mobile content for nearly 150 media partners. Amy Boaz is the Interactive Marketing Manager at Lenovo, where she oversees North America's Display and PC Vertical interactive marketing efforts. Amy's thirteen-year interactive marketing career encompasses display, search, email and mobile tactics. Jeremy Cid is the Co-Founder and Marketing Director for Bee Appi. He oversees the day to day operations of each app development contract, as well as each proprietary application. He educates clients and helps develop an effective strategy for knowing and reaching each client’s target demographic. Jeremy has also involved himself in the local community by giving marketing and business development lectures at Wake Tech, Durham Tech and NC State University. Don’t miss this opportunity to learn from some of the best minds in mobile marketing. Where Brier Creek Country Club (ONLY 10 Min. from RDU) 9400 Club Hill Drive, Raleigh, NC 27617 Attire Business Attire Register Online |
© 2009 The Triangle Chapter of the American Marketing Association.
