| Triangle AMA Social Media Boot Camp | |
|---|---|
| Location | The Solution Center in RTP |
| Date | Jun 10, 2010 |
| Start | 8:30 AM |
| End | 5:00 PM |
| Description | Triangle AMA Social Media Boot camp
Register Online Everything you wanted to know about Social Media but were afraid to ask! Hear from an all-star lineup of some of the Triangle’s brightest and sharpest minds in Social Media marketing. The Triangle AMA Social Media Boot Camp will help you learn essential tools and techniques so your organization can start using Social Media immediately – or improve on your existing strategy. You’ll be coached by leading experts from Triangle companies like Capstrat, Brooks Bell Interactive, Fragment and Bandwidth.com, to name a few. You’ll be informed and entertained by Social Media MVPs including Wayne Sutton, Cord Silverstein, Gregory Ng, Nathan Gilliat, Jeremy Smith, Chris Moody and Erin Lane. Date: Thursday, June 10 Full day workshop 8:30-5:00 Location: The Solution Center in RTP 1101 Slater Road Suite 200 Brighton Hall Durham, NC 27703 Goal: To help marketers learn the tools and techniques that will allow your organization to begin using social media today. Agenda: 8:30 – 9:00 Coffee 9:00 – 9:45 Social media monitoring using keywords and filters: Reputation management through social media engagement with Nathan Gilliat Principal, Social Target 10:00 – 10:45 Building marketing strategies within social networks: Understanding the culture and environments of online communities with Angela Connor Social Media Manager, Capstrat 11:00-11:45 Best practices for crisis management: How to be proactive and prepared when you are faced with a social media crisis with Cord Silverstein Executive Vice President Interactive Communications, Capstrat 12:00 – 12:45 Lunch: Locating based marketing: Cracking the code with Wayne Sutton Strategist at Fragment, Business Development & Marketing Strategist at TriOut, and Partner at OurHashtag 1:00 – 1:45 Using Video within social networks. How video content can raise awareness, promote community, and increase engagement with Gregory Ng Vice President Creative, Brooks Bell Interactive 2:00 – 2:45 Measuring what matters: Analytics and ROI in social media with Jim Hazen Metrics and Analytics Director, Capstrat 3:00 – 3:45 Panel discussion: Crucial connections: Effective social media and blogger outreach and engagement with Erin Lane Director of Marketing Communications, Scandinavian Child LLC, Jeremy Smith Social Media Brand Strategist, and Chris Moody Social Marketing Manager at Bandwidth.com & Phonebooth.com 4:00 – 5:00 Online marketing workshop: It’s the end of the day and you’ve just learned how to use social media to your marketing advantage. Now can you actually implement it? We will put your existing and newly acquired skills to the test! You will be broken up into groups and work together to come up with a marketing plan to promote a newly formed company. The plan must include elements learned during Boot camp. Each plan will be presented to the judges and the group with the most creative plan will win a prize. Cost: $129 Early bird AMA member $149 Standard AMA member $209 Early bird AMA member $229 Standard non-member Includes materials, lunch and refreshments Register Online |
© 2009 The Triangle Chapter of the American Marketing Association.
