Looking for a summer marketing internship? Are you fun, passionate about marketing and communications and high-energy? Do you like to make things happen? Do you need to build your network? If so, we want to hear from you.
Calling Passionate Marketing, Communications Intern Applicants!
No Comments »Written on May 3rd, 2012 by Christina Motley
Categories: networking, News Release, professional development
Categories: networking, News Release, professional development
An Insider’s View of Mobile Marketing
No Comments »Written on May 3rd, 2012 by Burch Gibson
Categories: events, members, monthly speaker, professional development
Categories: events, members, monthly speaker, professional development
Doug Stovall, Senior Vice President of Sales and Client Services at Hipcricket, spoke at the Triangle AMA’s April 19, 2012 luncheon and shared his inside perspective on mobile marketing. Here’s an event recap.
Classroom to Real World – A Personal Perspective on Marketing
What is marketing? In May, thousands of new faces will graduate college in the Triangle and enter the professional marketing world. Are they ready? They’ve learned all about the Four Ps and marketing ethics in class, have researched campaigns and wrote papers about large companies, maybe even created an overall marketing strategy for a small, [...]
Inaugural Milestone Dinner Creates a Night to Remember
No Comments »Written on April 13th, 2012 by Christina Motley
Categories: events, members, News Release
Categories: events, members, News Release
The Triangle AMA chapter has long been a catalyst within the local community and is now emerging as a national leader in the marketing community. The Triangle Chapter of the American Marketing Association (AMA) hosted its first-ever Milestone AMA Appreciation Dinner March 7 to honor past presidents for their leadership and thank loyal members who have [...]
AMA Spring Membership Drive
In honor of the AMA’s 75th anniversary, we will be running a special early-bird offer from April 9 – 30 to all chapter prospects. Once the early-bird offer ends, the regular campaign promotion will begin and run until June 24. Now is as good of a time to join as ever. The incentives to join are [...]
March Event Recap: Making Multi-Channel Marketing Magic with NBC News Digital
Learn more about flexible product differentiation; push-pull marketing and the average ad spend across channels Mary Stenmark, Senior Director of Account Services at NBC News Digital, made her way from Atlanta, GA to speak to the Triangle AMA members and guests for the March 2012 luncheon. She presented a behind the scenes insight into what it [...]
Gregory Ng talks about converting existing visitors to customers
1 Comment »Written on February 29th, 2012 by Phil Buckley
Categories: events, professional development
Categories: events, professional development
Greg promises to have the first tech glich free presentation – yeah! Let’s start out with a pop quiz: Conversion rate for average e-commerce site is? Answer: 2.2% (via shop.org). That means you are failing 97.8% of the time. That’s the number you should be focused on. Did you know that a typical companies pay [...]
Gamification for Your Brand: Promises and Pitfalls
1 Comment »Written on February 29th, 2012 by Brian McDonald
Categories: events, professional development
Categories: events, professional development
What is gamification? It’s not video games according to Jon Barlow, Vice President, Senior Creative Technologist, Capstrat who spoke about “Gamification For Your Brand: The Promises and The Pitfalls” at the Triangle AMA Digital Marketing Training Camp. Some interesting demographics that show there is an audiecne include: Average age fo the frequent game purchaser is 41 years old. 42% of [...]
Live Blogging: SEO and Landing Page Optimization
Speaker: Jenny Halasz, President at JLH Marketing. You can tweet her at @jennyhalasz. Love a speaker that gets everyone to stand up so you don’t get the lunch sleepies (my term!) Let’s start with a few assumptions…we’re all selling a product or service. All familiar with SEO. All have users best interest at heart. Let’s [...]
