A chapter member guest post by Christina Motley Twitter is like a huge cocktail party happening around you, with all kinds of people chattering about all things — business and personal. But at this party you can hear what everybody is saying without having to race around to listen to all the conversations. That’s how [...]
Does Your Business Have a Marketing Plan?
A chapter member guest post by Christina Motley The Small Business Administration reports that 80% of small businesses close their doors within the first five years, partly because of poor or no marketing efforts. Many business owners think they can do their own marketing. Maybe because it’s creative and fun. But in reality, we all [...]
January Event Recap: Video’s Vital Role in Marketing
This recap is a guest post by Triangle AMA member, Jennifer Smith. At the January 2012 luncheon of the Triangle AMA chapter, Mike Esser with RedHat shared his expertise on video’s role in marketing. We are all familiar with popular video sharing site, YouTube. Launched in 2005, Mike says YouTube is a great opportunity to extend [...]
Market Research Helps Businesses Succeed
A chapter member guest post by Christina Motley. Market research, a critical component of a strategic business plan, is an organized effort and systematic approach to gather and interpret information about a company’s target markets. Market research discovers what customers want, need, or believe, as well as how they act. Findings deliver different perceptions from all [...]
October Event Recap: Overcoming the Green Marketing Challenges
No Comments »Written on October 25th, 2011 by JT Moore
Categories: monthly speaker, professional development
Categories: monthly speaker, professional development
This recap is a guest post by Triangle AMA member, Burch Gibson. Greg Merritt, Vice President of Corporate Marketing at Cree, Inc. spoke at the October Triangle AMA luncheon on “Overcoming the ‘Good for You’ Green Marketing Challenges” and the LED revolution. Greg leads Cree’s corporate marketing efforts, including initiatives such as the LED Revolution campaign, as [...]
Karen Albritton joins AMA Professional Chapters Council
American Marketing Association Selects Capstrat President for National Leadership Team Raleigh, N.C. – Karen Albritton, Capstrat President and former president of the Triangle Chapter of the American Marketing Association (AMA) joins the AMA Professional Chapters Council (PCC), a group of past presidents from chapters across the United States and Canada. The PCC serves to strengthen the value [...]
September Event Recap: Disney Shares Their Secrets to Innovation
No Comments »Written on September 21st, 2011 by JT Moore
Categories: monthly speaker, professional development
Categories: monthly speaker, professional development
This recap is a guest post by Triangle AMA member, Burch Gibson. Gert Garman, Global Creative Development Director for Disney, shared Disney’s approach to getting more creative ideas, and offered tools and techniques that any business could apply to be more innovative at the September 2011 luncheon of the Triangle AMA chapter. Anyone can be creative. Fixing [...]
