Contents

• Upcoming Programs
• Announcing Our New Online Job Bank
• November Program Summary
• Volunteer Spotlight
• Maximize the Value of Membership!
• Ch-Ch-Ch-Changes?
• Message From President
• Membership Corner
• Celebrating Anniversaries
• Tip of the Month
• National News
• AMAzing Times Editorial Staff

Upcoming Programs

December 21, 2006
Speaker: Steve Fraser, President of MarketingType.com and former communications director of Lulu.com
Topic: "Unconventional Public Relations in Marketing an Online Presence"
Fraser will describe how Lulu.com - an online bookstore for unedited books published by obscure authors - generated 1.5 million unique visitors to its site each month and without spending a cent on traditional advertising. Learn about "stuntology," "Print On Demand Toilet Paper" and other odd approaches.

January 18, 2007
Hold the date! Topic TBD.

February 15, 2007
Bill Black, Director of Marketing for Starbucks, "Marketing Through A Unique Customer Experience"

March 20th, 2007
Martha Rogers, Adjunct Professor of Marketing, Duke University Fuqua School of Business, One-to-One Marketing

April 19, 2007
Hold the date! Topic TBD.

May 17, 2007
Hold the date! Topic TBD.

June 21, 2007
Hold the date! Topic TBD.

More details

Feature

Announcing New Online Job Bank

Visit the Triangle AMA web site and you'll find our new self-service, online job bank, powered by JobTarget. Check it out today at by clicking here.

Great for job seekers...
The job bank lets you post an anonymous resume so the area's top recruiters and organizations can consider you for positions they are trying to fill (without you jeopardizing your current job!). If someone is interested in contacting you, you'll receive an e-mail asking if you want to release your contact info. Job searching more actively? You can browse job postings and create alerts that e-mail you when there's a job that matches your criteria. Resume posting is free and is available ONLY to Triangle AMA members as an exclusive member benefit.

Great for recruiters and job posters...
Is your organization looking to fill a marketing job? Post it in the Triangle AMA job bank. For $199 for a 60-day listing, you can promote your open position to the region's top marketing talent. Anticipating lots of new hires? We offer a 6-pack of postings for only $899. Note: You do NOT have to be an AMA member to post a job and pricing is the same for members and non-members. Visit the "Job Bank" section of www.triangleama.org to create your login today!

November Program Summary

ACC Expansion: Growing a Successful Regional Product in Non-Traditional Markets

Written by Laura Cunningham

In November's meeting, Amy Yakola, Assistant Commissioner/Public Relations & Marketing presented ACC Expansion: Growing a Successful Regional Product in Non-Traditional Markets. She provided insight into the challenges of selling the concept of ACC expansion to 12 universities and their success in implementing effective marketing to non-traditional markets. This was an exciting presentation, punctuated by a rousing video of ACC team wins at the end.

Read More

Volunteer Spotlight

Linda Lindgren, Programming Committee Volunteer

Linda Lindgren is the Volunteer of the Month for November. Linda has been an active member and volunteer on the Programming Committee. She planned our first Networking Social held in September at Maggiano's. Linda has been very involved in recruiting speakers for the 2006 -2007 luncheon events including Michael Lowenstein from Harris Interactive and Bill Black from Starbucks who will be at our February luncheon.

Linda Lindgren has over 12 years of traditional marketing experience in B to B, Consumer, and Start-up Business Development. She launched two start-up businesses that required creation and development of strategic marketing communication campaigns. Her corporate background involves working as a manager with AT&T in commercial markets implementing Win-Back and CRM marketing plans. Her expertise includes: Integrated Marketing, E Marketing, Collateral and Trade Show Management combined with a talent for identifying market opportunities and partnerships.

Ms Lindgren received her bachelor's degree in Education followed by master's coursework at Duquesne University. She recently completed a Masters of Science in Organizational Communication at North Carolina State University. Lindgren presently contributes as an active steering committee member on North Carolina's Business and Technology Development Program designed to attract start-up Biotechnology Business to North Carolina.

She lives in Cary, North Carolina with her husband Carl and their daughter, Christianna.

Maximize the Value of Your AMA Membership!

Whether you are looking to enhance your marketing credentials or gain useful contacts within the Triangle AMA network, volunteering is a great way to maximize the value of your membership. The Board of Directors is looking for fellow marketing professionals to help them maintain and further develop the high level of success and achievement of the Triangle AMA Chapter. Please see the list of volunteer opportunities below:

• Sponsorship Committee Member
• Writers
• Hospitality Coordinators
• Membership Welcome Committee
• Membership Retention Committee
• Programming Coordinator

If you are interested in a volunteer position or if you have questions, please contact volunteer@triangleama.org or click here.

Ch-Ch-Ch-Changes?

If your personal contact information has changed (company, e-mail, address, etc.) please notify nationals by calling 1.800.262.1150 or click here to update your information online. Changes take about one month. If you have any questions, contact the Chapter Manager, Becky Suzik amainfo@bellsouth.net.