Contents

• Upcoming Programs
• Triangle AMA Volunteer Spotlight
• Customer Loyalty Management: Staying Ahead of the Curve
• Triangle AMA Volunteer Needs for 2006
• Ch-Ch-Ch-Changes?
• Highlight Job Postings/ Success Stories
• Message From President
• Membership Corner
• Celebrating Anniversaries
• Tip of the Month
• National News
• AMAzing Times Editorial Staff

Upcoming Programs

Speaker Series Luncheons

October 19, 2006
Dr. Mitch Javidi, President and CEO of The Catevo Group, will give a talk entitled "Marketing and Today's Supply Chain".

November 16, 2006
Amy Yakola, Assistant Commissioner for Public Relations and Marketing for the Atlantic Coast Conference, will discuss "The Expansion of the ACC".

December 21, 2006
Stephen Fraser, Marketing for Lulu, will address "Online PR Marketing".

January 18, 2007
Hold the date! Topic TBD.

February 15, 2007
Hold the date! Topic TBD
More details...

Triangle AMA Volunteer Spotlight

Cedric Nelson, Sponsorship Committee Volunteer

Cedric Nelson is a fairly new volunteer to the Triangle AMA as a member of the Sponsorship Committee. On that Committee, Cedric is responsible for soliciting donations from several vendors for several of our door prizes, including the "Jim Tobin ESPN sports Recognition Package" last year. This year he has recruited gift baskets from Victoria Sweets. He actively helps promote the TRIANGLE AMA throughout the Triangle to both his customers and prospects.

Cedric graduated from Mercy College in White Plains NY with a BS in psychology. He opened his first News stand in 1994 at the Westchester County Airport in White Plains. Since then he has opened up shoe shine stands in several airports across the county (Raleigh-Durham term A, Philadephia Intl Term A&F, Indianapolis Intl, And Bradley Intl In Hartford Conn. as well as the shoeshine located at the American Tobacco Campus in Durham,NC. In 2000, Cedric entered into a Joint venture with the Paridies Shops CTN /Paridies in which he owns and operates two concessions at the RDU airport (CNBC & Brightons) In 2005, he began pursuing a long time dream of starting a marketing & consulting firm Silver Lining Marketing where the moto is "we turn your advertising into conversation pieces".

Thank you Cedric for all your efforts for the Triangle AMA!

Customer Loyalty Management: Staying Ahead of the Curve

Need an attitude adjustment? Use the right measurements to find out.

Brands like Hush Puppy and Google, and the movie "The Blair Witch Project" have something important in common, says Triangle AMA guest speaker Michael Lowenstein. "The sweet spot in marketing is to find people, customers, who will talk about your brand, and will advocate for it," he told a packed house at the September members-only lunchtime meeting. "That's what these companies and products have." Lowenstein is Vice President and Senior Consultant for Customer Loyalty Management with Harris Interactive. He has written two books on the subject, and shared academic research and practical examples during this presentation.

Read More

Triangle AMA Volunteer Needs for 2006

Now is a great time to get involved!

Everyone knows that professional memberships generally pay off in direct proportion to a person's level of involvement. Volunteering with the Triangle AMA is rewarding both personally and professionally. Currently our Board of Directors is seeking volunteers for the following roles:

• Hospitality Coordinators
• Sponsorship Committee
• Membership Welcome Committee
• Web Designer
• Programming Coordinator

If you are interested in a volunteer position or if you have questions, please contact Carrie Spradley at cspradley@genecare.com or call (919) 475-8666.

Other Events of Interest:

You might want to check out these local Marketing and PR events.

Triangle AMA Marketing Research Boot Camp - November 2 and 3 at The Solution Center. Click here for more information and registration.

Ch-Ch-Ch-Changes?

If your personal contact information has changed (company, e-mail, address, etc.) please notify nationals by calling 1.800.262.1150 or click here to update your information online. Changes take about one month. If you have any questions, contact the Chapter Manager, Becky Suzik amainfo@bellsouth.net.