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The Monthly Newsletter of the Triangle Chapter
of the AMA
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Upcoming Programs
Networking Social
Tuesday, September 12, 2006
5:30 - 7:30 p.m.
The Triangle chapter of the AMA kicks off the 2006-2007 year with a free networking social to be held at Maggiano's Little Italy at the Streets of Southpoint. Triangle marketers will enjoy gourmet appetizers prepared by Maggiano's Executive Chef Darrell Brown. Coupons redeemable at the cash bar will be distributed to AMA members who have registered in advance of the event.
Speaker Series Luncheons
Thursday, September 21, 2006
11:30 a.m. - 1:30 p.m.
Michael Lowenstein, CMC, Vice President and Senior Consultant, Customer Loyalty Management, Harris Interactive will be speaking on "Customer Loyalty Management: Staying Ahead of the Curve" at this members-only event. Mr. Lowenstein is the author of two customer loyalty books: Customer Retention: Keeping Your Best Customers (1995), and The Customer Loyalty Pyramid (1997). The meeting will be held at Brier Creek Country Club.
October 19, 2006
Dr. Mitch Javidi, President and CEO of The Catevo Group, will give a talk entitled "Marketing and Today's Supply Chain".
November 16, 2006
Amy Yakola, Assistant Commissioner for Public Relations and Marketing for the Atlantic Coast Conference, will discuss "The Expansion of the ACC".
December 21, 2006
Stephen Fraser, Marketing for Lulu, will address "Online PR Marketing".
January 18, 2007
Hold the date! Topic TBD.
February 15, 2007
Hold the date! Topic TBD
More
details...
Board Member Spotlight
Al Caldwell, Triangle AMA Treasurer, Accountant at
Stancil & Company.
As a new member to the AMA Board, Al is bringing tremendous
value. In two short months he has not only gotten
the chapter up to date with all documents that are
submitted to AMA International Headquarters, he has
created an easier to read monthly status report for
the board and is critically evaluating our investments
to ensure we're on the right track in regards to taxes,
and non-profit status. We appreciate all he's doing
to ensure we stay in a great financial position. Thanks
to Al for all of his hard work and dedication!
Volunteer Needs for 2006
Now is a great time to get involved! Everyone knows
that professional memberships generally pay off in
direct proportion to a person's level of involvement.
Volunteering with the Triangle AMA is rewarding both
personally and professionally. Currently our Board
of Directors is seeking volunteers for the following
roles:
- Hospitality Coordinators
- Sponsorship Committee
- Membership Welcome Committee
- Web Designer
- Programming
Coordinator
If you are interested in a volunteer position
or if you have questions, please contact: Carrie Spradley
at cspradley@genecare.com
or call (919) 475-8666.
Read
More
Other Events of Interest
You might want to check out these local Marketing
and PR events.
Triangle AMA Marketing Research Boot Camp - November
2 and 3 at The Solution Center. Click
here for more information and registration.
The annual statewide convention of PR, marketing,
communication, and advertising professionals will
be held again this year. This powerful professional
development event will be held September 28, centrally
located at UNC's Friday Center for Continuing Education,
Chapel Hill. Last year's event was rated as "extremely
valuable" and drew 300 attendees. For more information
- and to register - click
here.
Webinar - What's Working NOW in B-to-B Marketing to
Drive Leads & Sales, Featuring Mac McIntosh. September
14th 12 noon - 1:55 PM EST. Click
here to get the details.
Highlight Job Postings/ Success Stories
Are you looking for a marketing position in the Triangle
area? Looking for job seeker resources? Then
visit the Triangle
AMA Job Bank website for job opportunities and
links to national resources.
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Message
from President:
by Melissa McCaslin, Triangle AMA
Chapter President
Well, another summer comes to a close. Although we
haven't had an educational luncheon since June, the
new AMA board of directors has been working all summer
to ensure our 06-07 year is a great one. You elected
a very dedicated, capable group of individuals to lead
this chapter and I know you're going to be impressed
this year.
Read
More
Membership Corner
Our Fall Membership Drive is here! From September 1
through October 31, anyone who joins the AMA will receive
$30 off plus a free gift. Tell your friends and colleagues
that now is the time to become a member.
Read
More
Celebrating Anniversaries
22 Years
Susan Nassar
13 Years
Brian Gossett
11 Years
Melissa McCaslin
10 Years
Stepen Janz
8 Years
Lynda Rogan
Mark Henault
Tip of the
Month
Did you know you the AMA provides ROI calculators for
Direct Mail and Email Campaings? ROI Enhancers are available
by clicking
here.
National
News
AMA Member Resource Center
The AMA Member Resource Center is a site-wide collection of resources, articles and tools exclusively for AMA members. For example, if you're interested in specific industries, you can find numerous sources of useful information by clicking the links below. You'll discover information that's both marketing- and non-marketing-related: industry overviews, statistics, trends, case studies, white papers and articles.
These resources, made available exclusively to AMA members, include articles from AMA publications as well as information from AMA events and other AMA-sponsored activities. You'll also have access to information from non-AMA sources ranging from universities, industry experts, and industry publications to other associations.
To gain access, please be sure that your AMA number is included in your site registration.
Read
More
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