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The Monthly Newsletter of the Triangle Chapter
of the AMA |
Upcoming Programs
Headlights! Upcoming 2006 Triangle
AMA Programs
Thursday March 16, 2006
Chief Marketing Officer of SAS, Jim Davis, will discuss
his new book "Information Revolution: Using the
Information Evolution Model to Grow Your Business." Due
to limited seating at this luncheon, registration
will be open to members first. If there is space
available, it will be opened to all.
More
details...
Thursday April 20, 2006
"Entrepreneurial Marketing", speaker Grace
Ueng, founder and president of Savvy Marketing
Highlights of 2005/2006 Triangle AMA Programs To-Date
February 2006 - Chuck Underwood,
a specialist in generational marketing, discussed
the baby boomer generation.
January 2006 - "Sports Marketing",
speaker Mary Jo Andretti from Nextel discussing the
Nextel title sponsorship of NASCAR and how it has
impacted business.
December 2005 - Julie Swanner,
Marketing Director at mattress manufacturer Kingsdown,
described their shift to the high end market and
their move into retailing.
November 2005 - "Thinking Outside
the Triangle", host and speaker Mike Fralix, President
of TC2. TC2 is a textile research, training and consulting
organization.
October 2005 - Matt West, Vice
President of Operations for the Carolina Hurricanes.
Matt related the club’s strategy to win back fans
after the labor dispute.
September 2005 - Dave Jeffers from
John Deere detailed their marketing tactics and thought
processes for the customer experience.
The Winning Newsletter Name
Special Thank You for
all the creative submissions for the name of the
Triangle AMA Newsletter. The winner as voted
on by the Triangle AMA Board is AMAzing Times.
"Name the Triangle AMA Newsletter" Winning Team:
Ellen Gregory
Bob Pavone
Lisa Fite
Robin Linehan
Bert Willard
Feature
February Speaker Presentation Summary
Why has GAP clothing sales increased 4% and Cadillac
cars sales increased 14%? They have learned
how to create messages that appeal to the Baby Boomer
generation - markets these companies wanted to target.
Chuck Underwood founder and principal of The Generational
Imperative discussed Generational Marketing at the
February 16th luncheon. The focus for
his talk was the 77 million Boomers born between
1946 and 1964.
For the first time in American history, there are five
living generations. Research has shown that the formative
years mold core values and that these values guide
our decision-making and purchasing decisions.
Read
More
Triangle AMA Volunteer Needs for 2006
Now is a great time to get involved!
Everyone knows that professional memberships generally
pay off in direct correlation to a person's level of
involvement. Volunteering with the Triangle AMA is
rewarding both personally and professionally.
Read
More
Ch-Ch-Ch-Changes?
If your personal contact information has changed
(company, e-mail, address, etc.) please notify nationals
by calling 1.800.262.1150 or by updating your information
online at marketingpower.com/address.
Changes take about one month. If you have any questions,
contact the Chapter Manager, Becky Suzik amainfo@bellsouth.net.
Highlight Job Postings/ Success Stories
Are you looking for a marketing position in the
Triangle area? Looking for job seeker resources? Then
visit the Triangle
AMA Job Bank website for job opportunities and
links to national resources.
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Message from President:
Get What You Want
As the Triangle AMA continues to grow, and as we’ve
now broken the 300-member barrier, I’m wondering
exactly what it means to be a member. I think
it depends a lot on where you are in your career and
what you want out of being a member, because there’s
no right answer, no single way to do things.
Read
More
Membership Corner
Triangle AMA has reached the 300-member mark! Our
growing chapter has given marketers many reasons to
join the AMA this season with improvements to the monthly
Speaker Series luncheons, some very successful evening
networking socials, and even a locally hosted Marketing
Boot Camp. Another reason to join now? Read
More.
Celebrating Anniversaries
10 Years
Robert Robinson
5 Years
Becky Suzik
Mike Schultz
Tip of the Month
Did you know that AMA has an online radio show? Marketing
Matters LIVE! covers the latest trends and hot topics
in marketing. You can listen
live at every Wednesday at 12:00pm or download
the archived shows in WMA or MP3 format. That’s
right, the AMA offers podcasts of all show content.
So what are you waiting for? Take advantage of
this FREE resource today!
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