Contents

• Upcoming Programs
• Feature Article
• Triangle AMA Volunteer Spotlight
• Articles/Best Practices from Nationals
• Ch-Ch-Ch-Changes?
• Job Bank
• Message From President
• Membership Corner
• Celebrating Anniversaries
• Tip of the Month
• National News
• AMAzing Times Editorial Staff

Upcoming Programs

The Programming Committee has done a great job building the 2007 -2008 monthly luncheon calendar. Mark your calendars so you don't miss any of these exciting educational opportunities. All monthly luncheons will be held at Brier Creek Country Club.

August 16: Susan Amey, UNC Kenan-Flagler Business School, "Creating Brand You"

September 20: Alex Camacho, Yankelovich, "Multi-cultural Research and Marketing"

October 18: Applerock: Trade Show Management and Measurement of ROI

November 15: Ken Tampleing, General Manager, Steelcase, "Seven Key Steps to a Successful Product Launch"

December 20: Scott Wilkerson, "Assessing End-to-End Pipeline Performance"

January 17: TBD

February 21: Lisa Dennis, "Seven Sins of Sales and Marketing"

March 20: TBD

April 17: TBD

May 15: Blogging

June 19: TBD

Speakers and topics are subject to change.

More details...

Feature

Mangle the Mundane

Around our offices, we have a saying, "If they have to sit through a 3 hour meeting, they darn well better get some free stuff". And in our line of business, we are often involved with our clients' tradeshows, conferences, seminars, safety and recognition programs, company's internal events, and their ad campaigns. We are given the privilege and the charge to shake up these opportunities by making certain that the experience for the end-user is not only satisfying, but that the appropriate messaging is recognized and memorable.

In advertising and marketing, it is just too easy to ride the wave of status quo. Branding is a lot like politics. Many companies tend to gravitate towards the middle to hang on to the coattails of the campaigns before them. Familiar is comfortable, but it is also forgettable.

You don't want to be like everyone else, so why take the path most traveled? Instead, take a chance. Create that "Wow Factor" with your next tradeshow, ad campaign, or sales pitch. Create the unforgettable. And when in doubt, go all out.

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Triangle AMA Volunteer Spotlight

Katie Gailes is a seasoned marketing and business professional with strong North Carolina roots. She was born, raised and spent most of her professional career in the state. Her experience includes a large, multi-national firm like IBM, several small and start-up firms, as well as independent consulting. Katie is also a graduate of the Fuqua School of Business Weekend Executive MBA program ('91) and is proud to have made history as the first female student to give birth during the 20-month program. "It certainly added an extra bit of excitement to an already challenging curriculum," Katie says. " I am proud to have done it but I don't recommend intentionally combining the two life events." Her SmartMoves International tagline, 'Plan to Succeed', defines what her business and marketing consulting and coaching service does for clients.

Articles/Best Practices from Nationals

Brand Building in the Digital Age, A dizzying array of choices- In an era of YouTube.com, 300 digital channels, TiVo and DVRs, viewers need guidance from companies.
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Ch-Ch-Ch-Changes?

If your personal contact information has changed (company, e-mail, address, etc.) please notify nationals by calling 1.800.262.1150 or click here to update your information online. Changes take about one month. If you have any questions, contact the Chapter Manager, Paola Ribedeneira amainfo@bellsouth.net.