Congratualations to 2010-2011 Triangle AMA Board
Congratulations to the newly elected 2010-2011 Triangle AMA Board. The new board returns 14 Board members and welcomes six new members:.

• Treasurer: Robb Czyzewski, Brooks Bell Interactive
• Secretary: Chris Moody, Bandwidth.com
• Membership: Mihali Stavlas, Melonaid and Todd Ridgeway, Time Warner Cable
• Director at Large Social Media: Jeremy Smith
• Director at Large SIGs: Cord Silverstein, Capstrat

The new board will begin its term on July 1.

CMO and Email Panels

March CMO Panel featured:

• Jim Davis, Senior Vice President and Chief Marketing Officer at SAS
• Rohit Gupta, Chief Commercial Officer for Genworth’s US Mortgage Insurance Business
• Tom Barbitta, Vice President of Marketing for Carolina Beverage Corporation
• Kevin McAteer, Vice President of Sales and Marketing at Concord Hospitality Enterprises Company

The panel provided great insight and reflection on how to learn from the recent economic downturn and opportunities that were unveiled during the past year. Some of the discussion centered around the rise of social media and how companies are dealing with new channels of customer communication. Other toics included how each company has appoached integrating social media into marketing; challenges of a B2B2C campaign and branding.

April Email Marketing Panel
The April Email panel featured:

• Kelly Lorenz, email marketing strategist at Bronto Software
• Anissa Freeman Starnes, regional development director at Constant Contact
• Jeffery Rohrs, vice president marketing at ExactTarget
• James Wong, communication manager at iContact

A packed house listened to strategies and tactics on how to use email to communicate with customers as well as strategies for list cultivation. Several members and attendees blogged about the event:

Karl Saka's great recap.

Sonja Foust post on Brooks Bell Interactive blog.

Triangle AMA’s May Luncheon: 2010: The Year of Mobile Marketing – Panel to Discuss Challenges, Opportunities and Successes

How do you plan on leveraging the fastest growing marketing channel today – mobile marketing? From mobile advertising to applications to location-based services to barcodes and coupons - find out where your company needs to focus as it develops a strategy to meet the needs of a quickly evolving technology and audience. Join this panel of experts to uncover best practices in mobile marketing that can impact your organization for positive business outcomes.

John Conway is Director of Creative Services for WRAL.com, the most visited local Web site in the Triangle. As creative services director, Conway is responsible for marketing and product development on WRAL.com and its affiliated Web sites: WRALSportsFan.com, HighSchoolOT.com, LocalTechWire.com and Triangle411.com.

Sam Matheny is General Manager of News Over Wireless, which is part of CBC New Media Group, LLC. CBC New Media Group is a division of Capitol Broadcasting Company with three principle areas of operation: digital television, Internet, and mobile wireless. Sam's focus is on strategic media applications, where he is currently engaged with mobile wireless content delivery.

Amy Boaz is the Interactive Marketing Manager at Lenovo, where she oversees North America's Display and PC Vertical interactive marketing efforts. Amy's thirteen-year interactive marketing career encompasses display, search, email and mobile tactics.

Jeremy Cid is the Co-Founder and Marketing Director for Bee Appi. He oversees the day to day operations of each app development contract, as well as each proprietary application. He educates clients and helps develop an effective strategy for knowing and reaching each client’s target demographic. Jeremy has also involved himself in the local community by giving marketing and business development lectures at Wake Tech, Durham Tech and NC State University.

Cord Silverstein is Executive Vice President of Interactive Communications at Capstrat and will be moderating the panel. Cord pioneered online marketing for Fortune 500 companies such as IBM, MetLife, Verizon and Dell. Cord oversaw online marketing programs for Lowes Home Improvement, Motorola and CitiFinancial. Cord is an active speaker on social media and currently serves as the leader of the Triangle AMA's monthly Social Media Special Interest Group. Don’t miss this opportunity to learn from some of the best minds in mobile marketing on Thursday, May 20, 2010 11:30 AM - 1:30 PM. Register here.

AMA invites you to join us for hors d’oeuvres at Fearrington Village

Traditional Southern Hospitality awaits you at the Fearrington House Country Inn & Restaurant, a member of the prestigious Relais & Chateaux association. Fearrington is known for its delectable dining, five star accommodations, great shopping and glorious gardens. Arrive early to tour the facility from 5-6 pm and join AMA members at 6:00 pm for hors d’oeuvres in an elegant, relaxing setting designed to please. Stay late and experience a 5-star dinner at the Fearrington House Restaurant, open from 6-9 pm. Please note that advance reservations are required.

Register to attend here. Fearrington House Country Inn 2000 Fearrington Village Pittsboro, NC 27312 919-542-2121 for directions Date: Wednesday, May 12, 2010 Time: 6:00 – 8:00 Business attire www.fearrington.com

New Direct Marketing SIG

The Direct Marketing SIG will focus on B2B and B2C Direct Marketing. The group is for members who want to discuss trends, address challenges and share best practices in Direct Marketing. The focus will be how to efficiently and effectively reach new prospects and retain/upsell current customers using direct mail and email marketing. The Direct Marketing SIG will meet at 8 am on the 1st Friday of each month at Capstrat. The first meeting was on March 5th. The next meeting will be Friday, May 7th at 8 AM at Capstrat.

Social Media Bootcamp

Hear from an all-star lineup of some of the Triangle’s brightest and sharpest minds in Social Media marketing. The Triangle AMA Social Media Boot Camp will help you learn essential tools and techniques so your organization can start using Social Media immediately – or improve on your existing strategy. You’ll be coached by leading experts from Triangle companies like Capstrat, Brooks Bell Interactive, Fragment and Bandwidth.com, to name a few. You’ll be informed and entertained by Social Media MVPs including Wayne Sutton, Cord Silverstein, Gregory Ng, Nathan Gilliat, Jeremy Smith, Chris Moody and Erin Lane. This all day event will be held in RTP on June 10.

Click here for agenda and registration.