October Meeting Recap: The Power of Talk

On October 15, Kitty Kolding, CEO of House Party, presented her company’s concept based on perhaps the oldest marketing technique, word of mouth. In her presentation, Kitty discussed how major brands have been able to successfully market their products through house parties. These house parties are held in thousands of households throughout the country, and hosted by everyday consumers based on a particular product theme.

Kitty provided detailed explanations about how hosts are picked, what goes into planning these events, what occurs in the days leading up to the parties, and what are expected of the hosts.

Click here for full article and download presentation.

Triangle AMA Treasurer Featured in Marketing News

Triangle AMA Treasurer Audra Marrotta was featured in this months's Marketing News article, "Back to School." The article features three active AMA members' continuing education experiences. Audra discusses her experience at UNC's OneMBA program.

Click here to view PDF of the article.

November Luncheon: How to Cultivate a Brand: The Blackberry Brand Tribe

The most successful brands make the transition from creating brand loyalists to brand ambassadors. At our November luncheon, you’ll learn how to start your own brand tribe from the VP of Brand Marketing at Blackberry, Paul Kalbfleisch. In this interactive presentation, Paul will share the latest branding and advertising from Blackberry. And, he’ll share how Blackberry has cultivated a brand tribe to stand the test of time and fierce competitors. Paul heads a global team responsible for external expression of the BlackBerry brand spirit including TV advertising and pop culture placement. Understanding the nuance of expression, the fragility of an idea and the cultural power of an authentic brand is what Paul is best at and for the past 7 years he has been helping grow the BlackBerry brand in the world of wireless technology. Click here for online registration.

Are You Prepared for the Upturn Ahead?

Let the AMA put you on the path to success. Join the AMA and ensure you’re positioned to accelerate as the recovery begins. Membership lets you take advantage of our:

• Enhanced Resource Library that will prepare you for success during the upturn
• Online Career Resource Center with strategies to help you jump start and propel your career
• Over 100 FREE members’ only webcasts offering vital skills and knowledge 24/7

And if you join before November 20 you can take advantage of three great rewards including FREE access to our members’ only webcast. Don’t miss out on:

• FREE Webcast: Building Brand Momentum: How to Influence Buying Decisions as the Recovery Approaches
• Plus pay no application fee
• A $20 gift card OR A $200 AMA conference coupon

Join the AMA by November 20, 2009 to get your rewards. Visit www.marketingpower.com/joinmarketer today.