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September Meeting Recap: Converting Prospects to Customers Through Online Marketing
Brooks Bell, President of Brooks Bell Interactive, presented her approach for cutomer conversion using email marketing to the Triangle AMA chapter on September 24. Bell presented several examples and demonstrated how testing and evaluating different layouts, designs and campaigns can lead to higher customer conversion rates.
Read More.
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Using Twitter to Promote Your Product
Marissa Keller-Gusman, Marketing Manager, Syncfusion
Our company offered one of our software packages, usually listed at $995 per license for just $5 for one day, donating all proceeds to a nonprofit called One Laptop per Child. In addition to our press release, we asked key players in our industry, Microsoft MVPs, to also tweet about it. We targeted profiles with 10,000+ Twitter followers and are considered software industry thought leaders.
Our objective was to generate significant buzz in the industry about our new product line, ASP.NET MVC Studio. The strategy was to have special promotional pricing of $5 with all proceeds going to the non-profit, One Laptop per Child.
Read More.
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October Luncheon: The Power of Talk. Using experiential marketing to drive positive word-of-mouth
Learn how major brands ranging from Xbox 360 and Tivo to Gerber and Disney Cruise Lines use experiential marketing as part of their marketing plans. At our October meeting, Kitty Kolding, CEO of House Party will share success stories, how-to advice and research methodology for generating positive word-of-mouth and measuring results.
House Party creates successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies: NBC, Kraft, Ford, Johnson & Johnson, Canon, Gerber and Microsoft Xbox among them. Their in-home parties have been used to launch new games, new products, mobilize brand ambassadors and generate product trial.
Join us on Thursday, October 15, 2009 from 11:30 AM - 1:30 PM. Click here for online registration.
Internet Summit
Triangle AMA members can save $25 on registration for The 2nd Annual Internet Summit. This event will showcase and promote forward thinking and thought leadership on topics related to the internet economy and web oriented technologies. Triangle AMA members can save $25 on registration by using the VIP code AMA25M when registering to save. Click here to register.
Social Media Business Forum
The Social Media Business Forum will feature speakers from marketing companies, technology companies, and social networks discussing ways in which business communications have changed due to social media. The event will be held on October 23, 2009 at the School of Education at North Carolina Central University in Durham NC.
Triangle AMA members can save 15% on registration by using the discount code TAMA09 when regiserting. Click here to register.
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New Special Interest Groups for Members
Technology Marketing SIG
Triangle AMA announces its third new Special Interest Group (SIG) this year that will focus on B2B marketing in the high tech industry. The group is for members who want to address the special concerns of B2B technology marketing. The key focus will be how to retain customers, up-sell to existing accounts and how to expand lead generation and branding reach using such mediums as:
- Paid Search Marketing (Google, Yahoo, Bing)
SEO
- Search Engine Optimization
- Online and print advertising
- Email marketing to a tech savvy audience
- Technical trade shows/conferences best practices
The Technology Marketing SIG will meet the on the second Thursday of each month in RTP at Syncfusion, Inc. The first meeting will be on November 12, 2009 and will focus on paid search marketing.
Social Media SIG
The Social Media SIG has held two meetings in September and October. Members met to discuss latest trends in using social media and shared information on tools and strategies. The group discusses the role of social media in marketing, best practices around tools and tactics as well as emerging trends. Meetings are held at Capstrat on the second Friday morning of each month at Capstrat.
Job Transition SIG
The Job Transition Group SIG meetings are available to Triangle AMA members. The group has been meeting before the monthly meeting to discuss job search techniques, networking groups and events and other tranistion strategies.
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Joining the AMA is an Even Better Investment Right Now
There are signs of life, but the local job market still hasn’t stabilized. Marketing budgets haven’t recovered, and we’re asked to do more with less – including using new marketing channels we’ve never worked with before. The American Marketing Association can help you stay on top of your field, and there’s no better time to join than the fall membership drive.
Joining the AMA’s Triangle chapter gives you access to the latest national resources, plus the opportunity to meet some of the Triangle’s top marketing professionals and stay connected to what’s happening in the marketing field locally and nationally. Our monthly lunches feature top speakers on emerging marketing techniques and best practices. Our socials offer casual opportunities to get to know people in our field from all over the Triangle area. Special Interest Groups (SIGS) meet monthly on topics like social media and job transition.
There are lots of reasons to join. And if you do so between now and November 6th, you’ll save $50 off the price of membership.
To learn more, check out our local chapter’s website at www.triangleama.org. You can learn more about what the AMA offers nationally, and join, at www.marketingpower.com. If you have questions, please feel free to contact our VP of membership acquisition, Susan Amey, at 919-491-1955.
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Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/36/2009-October-Newsletter/ |
