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Gold Sponsors |
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 President's Letter
By Mark Doggett Chapter President 2008-2009
This month’s meeting promises to be the premier event of the year, our CMO round table discussion, March 19th at Brier Creek. You can learn firsthand from the CMO’s of IBM, Golden Corral, Burt’s Bees and GlaxoSmithKline how they are approaching their markets, what they are changing and why, what is top of mind for them and what their expectations are for their marketing teams, vendors and agencies. Click here to register.
Read the full letter |
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Februrary Luncheon Recap: Personas, Getting Imaginary People To Do Real Work For You
Triangle AMA members had the opportunity to hear Glen Drummond, Chief Innovation Officer of Quarry Integrated Communications explain the method of using “Personas” to look at our customers and our business differently.
Drummond began his presentation with a challenge for members of the audience to reconsider what constitutes “real” work. Using examples from the airline and telecommunications industry, he demonstrated how the frontier of value-adding activity changes as markets mature. While we habituate ourselves to the notion that “real” work involves material, science, and objective reasoning - it can be demonstrated that conceptual, imaginative activity creates consumer value and allows us to grow our business. This is especially the case in industries that have matured to the point where tangible differences between competitive offers have narrowed, and where customer experience becomes the strategic frontier of differentiation.
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Volunteer of the Month--Jennifer Griffin
Jennifer Griffin is a member of Williams Mullen's marketing team and supports marketing initatives for attorneys in the firm's Raleigh, RTP and Wilmington offices. In her current role, Jennifer is primarily responsible for public relations, regional branding and client development activities in the North Carolina market. In addition, Jennifer serves as the marketing liaison to the firm's Women's Initiative, a group which focuses on the recruitment, retention and advancement of women at Williams Mullen. In 2005, Jennifer graduated from North Carolina State University with a Bachelor of Arts degree in Communication and previously worked in the Publishing Industry. In 2007, Jennifer transitioned her experience to legal marketing where she has assumed a variety of marketing roles with Rosen Law Firm and now Williams Mullen. In addition to serving on the Triangle AMA's Social Media Committee, Jennifer serves as the membership chair for the Legal Marketing Association Raleigh City Group and is active in the local Twitter community.
Board Member of the Month--Brian McDonald
Brian McDonald is the Director of Marketing and Project Management at Zencos, a business intelligence consulting firm based in Cary, NC. A graduate of NC State in communications and public relations, he has worked for several organizations including professional services, software development, industrial manufacturing, media and publishing as well as not-for-profit trade associations. Brian has consulted Fortune 500 clients including AT&T, Verizon, GE, Energizer, Ericsson, Square D, and RH Donnelly. He has authored several technical articles and featured in case studies, newsletters and major trade journals and magazines. Brian serves as the VP for Newsletter and Social Media on the Triangle AMA board.
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Expert Marketing Panel Shares Business Survival Tips During an Economic Downturn — March 19
Find out how four of the top Triangle CMOs are driving bottom-line results in one of the toughest economic downturns in decades. You don't want to miss hearing from Chris Kuehn, CMO at Golden Corral, Mike Indursky, CMO at Burt's Bees, Thomas Dekle, VP of Web Sales at IBM and Stan Hull, VP of North America at GlaxoSmithKline. Our moderated CMO panel will offer insights and takeaways to help you stay focused on what matters most, and how to effectively market your organization in these difficult times.
Register for this event.
April Social, 1705 Prime — April 15
Please enjoy an evening of networking with colleagues sponsored by the American Marketing Association. Meet for drinks and appetizers at Rocky Top’s Hospitality facility. One of their goals is to make your next social function a memorable experience, one plate at a time that is literally something to talk about. Rocky Top’s unbeatable attention to detail and incomparable food and presentation can be experienced at other Rocky Top Restaurants in the Raleigh and Fayetteville North Carolina locations.
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Several members have expressed interest in offering their graphic design skills in the past. Well the time has come for you to put your skills to work! With the launch of our chapter's new social networking and media sites the need has emerged for our chapter's brand to stand out on its own.
Interested members should contact Brian McDonald at bmcd67@gmail.com for information and design specs.
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Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/31/2009-March-Newsletter/ |
