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Silver Sponsors |
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Bronze Sponsor |
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 President's Letter
By Mark Doggett Chapter President 2008-2009
Attention: Do not miss AMA opportunity coming up Thursday, February 19th at Brier Creek Country Club. If you’re like me and you question how imaginary people can produce real business results in both B2B and B2C markets, then you’ll want to hear how from Quarry Communications’ Glen Drummond. He’ll show us real life examples of his and others creation and use of personas, a form of customer insight, to connect with customers and impact top line sales results. More importantly, he’s be offering practical advice for people who may be interested in applying personas in their businesses. This will be a sell out, so I recommend registering ASAP to guarantee your seat. Register online at triangleama.org/
Then, on March 19th, join me in welcoming the area’s top CMOs from Golden Corral, Glaxo, and Quintiles for a roundtable discussion. I can’t wait to hear what they’re doing in this economy, how they’re dealing with cut backs and upper management’s demand for marketing ROI results, and what skill set they value most in their organizations? Then, if you’re unemployed like me, we can all ask them for jobs.
Read the full letter |
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January Luncheon Recap: Leadership Lessons from the World’s Most Successful Executives
By Tamra Sund, Marketing Consultant, Tricertes, LLC
David Wanetick is Managing Director of IncreMental Advantage. His boutique firm provides consulting services in negotiating strategies and transactions. At the January Triangle AMA luncheon, David shared valuable insights for leadership and doing business today from successful business leaders and his own consulting experience. He is a prolific lecturer and author of several articles and books related to the most current thinking in business. The following are selected points from his recent talk.
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Triangle Job Bank Special |
In an effort to support our members during these tough times and help connect members' companies with the best marketing talent in the Triangle, we are waiving the $199 fee for posting jobs in the Triangle AMA Job Bank until March 31, 2009. And as always, there is no cost for members to post a resume in the Job Bank.
Click here for details.
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The Triangle American Marketing Association is excited to provide you with the following upcoming events! We invite you to take full advantage of these events by registering early and inviting co-workers, friends and family members who you believe would benefit from the collective knowledge the AMA provides.
Join us at Bistro64 for our February Social:
Please enjoy an evening of networking sponsored by the Triangle American Marketing Association on February 11, 2009. Meet for drinks and appetizers at Cary's most popular upscale restaurant Bistr64, located in the MacGregor Village Shopping Center near the intersection of Highway 64 and US1.REGISTER FOR THIS EVENT
February 19 Luncheon: "How You Can Produce Real Business Gains With Imaginary People"
Glen Drummond of Quarry Integrated Communications will be discussing
“Personas” a form of insight, first applied as a tool to support product design in the mid nineties. Since then, their use has expanded to reach a wider range of business practices. Could personas help in your business too? Click here to view podcast preview.
REGISTER FOR THIS EVENT
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Brand Building and the Art of Lawn Mowing
by Todd Coats, Capstrat
It all started innocently enough. I was performing the Saturday suburban ritual of mowing the lawn. Little did I know the Gods of branding were preparing a wrathful brand-building lesson for me.
Blammo! Out went the side of the engine block on my riding mower. I’m no mechanic, but I know when cast iron engine chunks and hot oil start to shoot out, it’s not a good sign. The lawn mower, a piece of antiquity dating back to the Nixon administration, had been my reliable friend for years. But this explosion was clearly its swan song. I came to terms with the loss and moved on. I started thinking about a new mower.
Since I was working on two large branding projects, the process of designing for customer experience was top of mind. You remember the customer experience, don’t you? The time spent convincing shoppers in stores or online to part with precious, hard-earned money.
Read the full article.
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The First Triangle Tweetup of 2009
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by Jennifer Griffin, Williams Mullen
As residents of the Triangle, we're lucky to have a group for almost everything! One such group is the Triangle Tweetup. (Twitter + meetup= Tweetup) A Tweetup is a great place to meet locals to connect with on Twitter. It's also an excellent venue for meeting people you may have already been following on Twitter, yet have never met in person.
The first Triangle Tweetup of 2009 was held on Thursday, January 29th at Edge Office on Glenwood South. Having been the best attended Triangle Tweetup ever, approximately 100 Tweeple were in attendance |
Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/30/2009-February-Newsletter/ |
