Contents

• Upcoming Programs
• Visit Our New Online Job Bank
• Triangle AMA Volunteer Spotlight
• Articles/Best Practices from Nationals
• Other Events of Interest
• Maximize the Value of Your AMA Membership!
• Ch-Ch-Ch-Changes?
• Message From President
• Membership Corner
• Celebrating Anniversaries
• Tip of the Month
• National News
• AMAzing Times Editorial Staff

Upcoming Programs

SUBHEAD

March 24, 2007

Triangle AMA is proud to support the Eastern NC Chapter in their MS Walk. Join the movement to make a difference in the fight against MS. Thank you for your support: Register to walk or make a tax deductible donation at MS Society

April 19, 2007

Cord Silverstein, Director of Engagement Marketing, at Capstrat, will define engagement marketing, both online and offline, and discuss the ultimate goal of stimulating demand. Brier Creek Country Club, 11:30 AM to 1:30 PM

May 17, 2007

Jeff Thomas, Manager of the "Goodness Grows in North Carolina" promotion from the North Carolina Department of Agriculture & Consumer Services will describe how they have been able to build a successful program in this highly competitive world for attention and dollars

June 21, 2007

Hold the Date, Speaker TBD

More details...

Visit Our New Online Job Bank

Visit the Triangle AMA web site and you'll find our new self-service, online job bank, powered by JobTarget. Click here to go to the site now.

Great for job seekers...
The job bank lets you post an anonymous resume so the area's top recruiters and organizations can consider you for positions they are trying to fill (without you jeopardizing your current job!). Resume posting is free and is available ONLY to Triangle AMA members as an exclusive member benefit.

Great for recruiters and job posters...
Is your organization looking to fill a marketing job? Post it in the Triangle AMA job bank. For $199 for a 60-day listing, you can promote your open position to the region's top marketing talent. Anticipating lots of new hires? We offer a 6-pack of postings for only $899. Note: You do NOT have to be an AMA member to post a job and pricing is the same for members and non-members.

Read More

Triangle AMA Volunteer Spotlight

Virginia Ingram, VP of Web Services, Triangle AMA Board of Directors
We proudly recognize Virginia's work on the new Triangle AMA website, which is being launched this month. This is no small task and we appreciate Virginia's dedication!

As a member of the Interactive team at Capstrat, Virginia manages Web initiatives for clients such as VitalSource Technologies, The Freelon Group, O'Brien/Atkins, UNC, Duke and NDL. Virginia has been working in Internet communications and Web production since 1998. A native North Carolinian, she learned her skills as an interactive producer/account executive at a multicultural advertising agency in New York City. She is a member of the AIGA, Triangle Information Architecture Group, Triangle Interactive Marketing Association, and on the Board for the Contemporaries at the North Carolina Arts Museum.

Kristen Luke - Secretary, Triangle AMA Board of Directors
Kristin's role on the AMA Board tends to be a thankless position. So as Kristin leaves Raleigh to pursue other adventures with her husband in New York, we couldn't le the opportunity go by to express our thanks for being our diligent minutes taker, report submitter and knowledge manager! Kristin Luke is the Director of Programs for The V Foundation for Cancer Research, which was started by ESPN and Jimmy Valvano in 1993 to fund cancer research. She focuses on events and projects for the Foundation including the Jimmy V Atlanta Celebrity Golf Classic, Show Your Spirit, nationwide grassroots events, and Jimmy V Week activities including a bike ride, tennis tournament, and concert in August. Prior to joining The V Foundation staff, Kristin worked for the American Cancer Society in Tucson, AZ.

Minnesota natives, Kristin and her husband, are avid hockey fans and grew up on Twins Baseball. She is an avid traveler and loves the outdoors. She is a graduate from the University of Minnesota's Carlson School of Management with a degree in Marketing and Scandinavian Languages and Finnish.

Articles/Best Practices from Nationals

Blogs have received quite a bit of attention recently, particularly for their ability to engage audiences (such as customers, partners, employees and other key constituents) with a more personal style of communicating. As such, many organizations are now wondering whether they should be incorporating blogging into their business initiatives and some companies – and high profile business executives – have already gotten started. Boeing vice president, Randy Baseler; Sun Microsystems president Jonathan Schwartz; the vice president of engineering at Disney’s ABC Cable Networks Group, Michael Pusateri; Bob Lutz, GM vice chairman; Tim O’Reilly, president of O’Reilly and Associates, a book publishing company; Mark Cuban, owner of the Dallas Mavericks; and Alan Meckler, CEO of Jupitermedia Corp. are among those who have already embraced blogging. Click here to read more.

Other Events of Interest

Duke Executive Education will be hosting the Triangle AMA Luncheon on March on the campus of Duke University. Duke's Martha Rogers, adjunct professor at The Fuqua School of Business and co-director of the Duke Center for Customer Relationship Management, will be the guest speaker. Martha is one of the world's leading experts on customer-based business strategies and growing customer value and a founding partner of Peppers & Rogers Group, the world's leading customer-focused management consulting firm. Martha also is the faculty leader for an Executive Education course titled, "Growing Your Business by Increasing Customer Value".

Participants in this program will learn to increase competitive advantage and maximize profits by focusing on strategic, behavioral and organizational components of customer relationship management. Case studies and discussions with industry leaders provide insights into successful customer relationship management strategies. The spring program is scheduled for March 21-23, 2007 and you can find more information on our website. Click Here.

Maximize the Value of Your AMA Membership!

Whether you are looking to enhance your marketing credentials or gain useful contacts within the Triangle AMA network, volunteering is a great way to maximize the value of your membership. The Board of Directors is looking for fellow marketing professionals to help them maintain and further develop the high level of success and achievement of the Triangle AMA Chapter. Please see the list of volunteer opportunities below:

• Sponsorship Committee Member
• Writers
• Hospitality Coordinators
• Membership Welcome Committee
• Membership Retention Committee
• Programming Coordinator

If you are interested in a volunteer position or if you have questions, please contact volunteer@triangleama.org or click here.

Ch-Ch-Ch-Changes?

If your personal contact information has changed (company, e-mail, address, etc.) please notify nationals by calling 1.800.262.1150 or click here to update your information online. Changes take about one month. If you have any questions, contact the Chapter Manager, Becky Suzik amainfo@bellsouth.net.