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Bronze Sponsor |
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5 Tools to Help Discover New Customers in a Down Economy
By Pam Baker
InsideCRM (from MarketingPower.com)
In an age where customers are as precious as rain drops in a drought, CRM is often hailed as the most essential business survival tool. But if CRM is indeed the best relief measure in this parched economy, why are customers still draining from companies’ rolls as though the software were a sieve?
“The definition of a recession from a marketer’s view is when everything you’ve done in the past no longer works,” said Michael Krigsman, CEO of Asuret Inc., a consultancy on IT failures. He also writes a blog on that topic for ZDNet. “It’s not that the tools are bad, you just have to change the way you use them.”
Read the full article. |
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December Luncheon Recap: Dark Matter Matters, Illuminating the Intersection of Brand and Culture
By Tamra Sund, Marketing Consultant, Tricertes, LLC
It may often be difficult to quantify the impact of your marketing strategy and tactics. Oftentimes, traditional methods are obsolete and better approaches are available. During the December meeting, Triangle AMA members and guests heard a lecture by Chris Grams, Senior Director of Brand Communication and Design at Red Hat, Inc. In a podcast preview of the presentation Grams said, “I hope that people walk away with an appreciation for those things that are sometimes hard to measure but the things that they know in their heart are important to their business”.
Many people associate the Red Hat brand with enterprise software and Linux. While acknowledging that the company is certainly involved in software sales, Grams indicated that Red Hat is actually about building communities. The presentation focused on key principles behind the open source development model which have allowed Red Hat to build communities which help them build better software faster as well as the underpinnings of brand and culture which have allowed that to happen.
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Triangle AMA January Social
Join us at Tripps Restaurant
Tuesday, January 20, 2009 5:30 PM - 7:30 PM
Join the Triangle AMA at Tripps this month, for an evening of networking and complimentary appetizers in addition to a full cash bar.
Since 1981 Tripps has built its reputation on unwavering principles and a commitment to absolute guest satisfaction. The food is fresh and prepared from 95% scratch.
Check out the Events page on triangleama.org for more information.
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Volunteer and Board Member of the Month
Triangle AMA board and members recognize the following members for their contributions.
Linda Palmer is the volunteer of the month for January. Linda has been a creative force in helping the chapter “up the ante” in our outgoing communications/meeting invitations and was the driving force in creating the podcast preview for our December speaker from Red Hat. Linda is the Marketing Communications Director at Global Knowledge and has been a member of Chapter since 1996.
Drexel Barrett is our board member of the month for January. Drexel serves as a Director at Large for the Triangle AMA board and had taken the lead on the chapter’s boot camps over the past several months. Drexel’s hard work and dedication to this program has resulted in increased attendance and attendee satisfaction. Drexel is a account executive at Theo Davis Printing in Raleigh.
Congratulations to Linda and Drexel!
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Triangle AMA has joined several social media networks to better communicate with members.
We’ve begun blogging and invite you to follow our blog online at triangleama.blogspot.com. If you’re a blogger we’re interested in linking your blog or getting input on what you want to discuss. Follow online or email bmcd67@gmail.com with your feedback.
If you don’t have enough time to blog, check out Twitter and take a look at micro-blogging. Twitter tracks short 140 characters or less messages between its users and has grown rapidly with over 60% of its growth in the last few months. We’ve connected with over 70 other “tweeple” so far and invite you to follow our feed at www.twitter.com/triangleama.
The Triangle AMA LinkedIn Group has over 338 members and growing. Connect with fellow members and others in our marketing community, post discussions and news items. Click here to review our new posting guidelines.
In November we created our first podcast and launched a YouTube channel. Over 100 people have viewed the channel so far! We plan to create more podcasts previewing upcoming speakers as well as highlight videos from our monthly speakers that you can view and share at www.youtube.com/triangleama.
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Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/29/2009-January-Newsletter/ |
