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Bronze Sponsor |
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 President's Letter
By Mark Doggett Chapter President 2008-2009
Happy Holidays to you and your families! We have a lot going on between now and the holidays and hope you will join us at all these events. For more details, please check out our chapter’s website at www.triangleama.org.
Accomplishments/Progress
Join the conversation as we launch Triangle AMA’s social media/network integration between LinkedIn, Twitter, Facebook, Blogger, and other tools. See what Brian McDonald and his growing Newsletter committee have developed on:
Join us Thursday, December 18 at our monthly luncheon meeting to learn how Red Hat has found new opportunities at the intersection of brand and culture, applied classic brand positioning concepts, and incorporated the power of design to become a $500+ million global technology leader. While maintaining brand relevance and a strong internal culture, Red Hat has been the leading software company in vendor value and satisfaction for four years running, as ranked by CIOs. Click here for the preview podcast.
Read the full letter |
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November Luncheon Recap: Your Brand is Being Discussed, Are You Listening?
By Brian McDonald, Marketing Director, Zencos
Blogs, Twitter feeds, Facebook groups and MySpace pages, what does it all mean to today’s marketing professionals? Whether you’re plugged in to social networking or not, these new technologies are allowing consumers to communicate and discuss brands in all aspects to a global audience. You may not have a Facebook page or Blog, but you probably use the internet to research major product purchases like digital cameras or household appliances. Most likely, the user comments, product ratings and other consumer feedback have a strong impact on your purchasing decision.
During the November meeting, Triangle AMA members and guests were able to hear firsthand from Sean McDonald, Director of Communities and Conversations at Dell, about the strategies, viewpoints and initiatives Dell has undertaken to give both customers and employees a voice in the brand. Through the effective use of Web 2.0 technologies, Dell has enabled interactions that result in direct consumer feedback and decreased support costs.
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Triangle AMA December Meeting
 Please Join us for our December Luncheon with our special guest speaker Chris Grams, Senior Director of Brand Communications and Design at Red Hat® and an illuminating presentation on measuring impact.
Dark Matter Matters--Illuminating the Intersection of Brand & Culture
Do you find it difficult to measure the impact of your marketing strategy and tactics? Are you frustrated by the need to quantify your ideas and campaigns? Have you ever considered that the traditional methods of quantifying are obsolete? That perhaps there is a better approach? And if there is one, where do you find it?
When: Thursday November 18, 2008; 11:30-1:30 p.m.
Where: Briar Creek Country Club
Click here for Registration and Event information.
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Dignity U Wear Wrapping Up the Season!
Triangle AMA supports Dignity U Wear (www.dignityuwear.org), a nonprofit that provides brand new clothing for those in need. Stein Mart, a large sponsor, is holding holiday gift wraps to benefit this great organization. We need volunteers to donate an hour or two of their time to wrap gifts for those who donate to the cause. Time slots are open anytime during store hours: 8am-10pm on Tues, Dec 16, Weds, Dec 17, and Thurs Dec 18. Store locations include the Cary Crossroads, Creedmoor Road in Raleigh, Falls of the Neuse in Raleigh and Chapel Hill. Please help us ensure that clothing is delivered to those who need it this winter! Contact Melissa McCaslin to volunteer at mmccaslin@nc.rr.com. When replying, please indicate the date & hours and store location you can accommodate.
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M•planet--There's no Place Like it on Earth!
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Mplanet is an unparalleled concentration of marketing knowledge and business connections, brought together by the American Marketing Association and its partners: Bain & Company and the Wharton School of Business. Mplanet is a one-of-a-kind forum where B2B and B2C marketing leaders and luminaries will share the latest marketing thinking, ideas, innovations and their visions for tomorrow. Plus they'll offer field-tested strategies and proven solutions that you can take away and put to use.
January 26-28, 2009, Orlando, FL
Click here for more information and registration.
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Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/28/2008-December-Newsletter/ |
