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Silver Sponsors |
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Bronze Sponsor |
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President's Letter: Marketing and Networking…Outside the Box and Inside the Triangle
By Mark Doggett Chapter President 2008-2009
 Let’s not talk about the economy or the presidential elections. Let’s take a look at what’s going on with your local American Marketing Association chapter!
- In September, your Triangle AMA Chapter won the “Turn Around Chapter of the Year: 2007-2008 Chapter Excellence Award,” as the chapter exhibiting the most significant improvement overall, given the obstacles its members had to overcome. While your local Board is still scratching their heads wondering what these obstacles were, we’re proud to tell you this award recognized the Triangle Chapter as one of the four top-scoring AMA chapters in the United States! Congratulations are in order for our past President, Eric Schmidt, his board of directors, and Kathleen Schindler, who did an incredible job of pulling together our submission.
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September Luncheon Recap: Tested Keys to Small Business Marketing
By Brian McDonald, Marketing Director, Zencos
Marketing to small business has several unique approaches and strategies for today’s marketing professionals. Our September 2008 luncheon speaker, Donald Mazzella, COO of Information Strategies, Inc., has advised major corporations and start-ups on ways of increasing their close rates in the small business market. For more than 10 years, Information Strategies, Inc. has been an information and advisory source for small business leaders. The company also works with major business publications as the online value-added advertising supplement to the small business market. It utilizes a proprietary marketing channel, offering a series of newsletters that share advice on improving profits through more efficient use of resources to reach millions of small business leaders.
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Collegiate Affairs Update
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The Collegiate section of the Triangle AMA's website has been updated and expanded with a new page featuring collegiate chapter events, an Advisors' Corner for collegiate chapter advisors, and volunteer opportunities.
The student AMA chapter at the NC State College of Management held a Meet the Pros event on Oct. 14. About 10 companies sent representatives to provide the students an inside view of the profession and career and internship opportunities within their organizations. Ed Weems, faculty advisor for the student chapter, said the professionals stayed more than an hour after the session was scheduled to end, a reflection of the value they saw in meeting and talking with upcoming talent. Watch this site for additional events in the future.
Career Fairs
- October 27 - North Carolina State University College of Management Career Fair. View details online.
- October 29 - North Carolina State University Minority Career Fair. View details online.
- February 10, 2009 - North Carolina State University Joint Career Fair: College of Humanities & Social Sciences and College of Management, details to come.
- February 10, 2009 - Carolina MBA Connection, Sheraton, Chapel Hill. View details online.
Opportunities
- Collegiate faculty and staff working with marketing students at other Triangle-area colleges and universities: submit your networking and career events for posting here to Anna Rzewnicki.
- The student AMA chapter at NC State College of Management is growing and invites professionals to be guest speakers at their monthly meetings. If you would be interested in getting involved this way, contact Ed Weems by email. Let Ed know what aspect of the marketing industry you would be willing to address.
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AMA Branding Boot Camp
Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service. The AMA Branding Boot Camp is a new professional development opportunity that will give you the understanding and tools to enhance your brand’s strength. The Boot Camp will be held on December 4-5, 2208 at The Solution Center in Durham.
By attending you will explore fundamental brand concepts that will:
- Help you evaluate your current brand
- Identify ways to strengthen and improve your brand
- Develop plans and tactics for implementation
Participants will learn:
- Identify the essential building blocks of a successful brand
- Factor brands into your organization’s overall success
- Develop an effective brand architecture
- Create a compelling brand position
- Conduct marketing research to evaluate and track brand progress
Who Should Attend
- Marketing professionals, business managers and entrepreneurs who are interested in improving their brands
- Graduate of the AMA Marketing, Nonprofit, Research & Marketing Planning Boot Camp
- Experienced marketers who want a refresher on branding fundamentals
Click here to register now for this exciting, two day event!
November Meeting
Our presenter for the November meeting is Sean McDonald of Dell Computers. Sean's topic will be "Your Brand is being discussed, are you listening?" Brands are being discussed on personal blogs, forums, social network sites, youtube, etc. You should be listening and engaging with your brand wherever it is being discussed.
Date: November 20, 2008
Time: 11:30 AM to 1:30 PM
Stay tuned for registration details.
AMA Members Special Pricing at Internet Summit
The Inaugural Internet Summit will showcase and promote forward thinking and thought leadership on topics related to the internet economy and web oriented technologies. The event is being held at The Friday Center in Chapel Hill on November 19, 2008.
At Internet Summit 08 join hundreds of executives, business strategists, entrepreneurs, investors and marketers for expert content on internet trends and opportunities created by web 2.0 technologies, social media, online advertising, widgets, online video, and other essential new web oriented technologies. Hear from industry leaders and innovators on the future of the industry, how to capitalize on the shifting dynamics of the internet and tap into its unlimited business potential.
The event is filling up fast and should sell out in the next few weeks, so register now with the code “AMA50m” for $50 off registration. Register online at www.internetsummitevent.com.
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Volunteer and Board Member of the Month
Tony Ryzinski, AMA Volunteer of the Month
Tony Ryzinski is the October volunteer of the month. For the past six months, Tony has worked with the programming committee and was vital in securing our August luncheon speaker from mySpace.com. The event was our largest ever and thanks to Tony’s diligence the chapter was able to host such a great event.
Tony is currently finalizing plans for the launch of his new healthcare marketing firm to be called Citron Marketing. His initial focus will be on assisting in-house marketing departments define and enhance their ROI.
The Triangle AMA Board thanks Tony for his time and effort, congratulations Tony!
Audra Marotta, AMA Board Member of the Month
The Triangle AMA Board recognizes Audra Marotta as our October Board Member of the Month. Audra has proved to be a vital asset to the board in recent months managing the finances for our chapter. She has demonstrated a strong attention to detail and ability to keep all board members informed and educated about how we fiscally manage membership dues, event revenues and other chapter initiatives.
Audra Marotta serves as the Work Tools Accounting Supervisor for Caterpillar Inc. in Cary. She comes to the Board with over a decade of public, industry, and not-for-profit accounting experience and has honed her financial management, consulting and auditing expertise with such firms as Duda/Paine Architects, McGladrey and Pullen, Lifelink Corporation, and Ghanaian-owned Coleman and Williams. Currently she is pursuing her Six Sigma Green Belt certification and was one of the few employees invited to join Caterpillar Inc.’s Brand Advocate team. Audra graduated summa cum laude from Loras College in Dubuque, Iowa with her Bachelor of Arts in Accounting and Business Management. She also holds a Master of Business Administration degree in Global Business Administration from the University of North Carolina Kenan-Flagler Business School’s prestigious OneMBA program.
Congratulations Audra!
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Triangle AMA supports Dignity U Wear—And We Need You!
Dignity U Wear is a nonprofit organization that provides brand new clothing to those in need. They do so by supplying the clothing to recipient agencies across the nation. In the Triangle this includes the Durham Crisis Center, TROSA, Oak Ranch and The Healing Place. Since it's inception, Dignity U Wear has provided over 100,000 pieces of clothing to these organizations right in our backyards.
With the economy in distress, Dignity U Wear expects to have more requests for clothing than ever before while simultaneously experiencing shrinking budgets of their own. The impact locally could be dramatic. That's why the Board of Directors of the Triangle AMA has approved an initiative to support Dignity U Wear in reaching its fundraising and awareness goals by providing marketing and promotional assistance to the organization.
We are seeking committed individuals to serve on a local Dignity U Wear committee to share their knowledge and expertise. This will be a great opportunity to make a difference, meet new people and feel good about giving back to the community in which we live. If you would like to get involved with this initiative, please contact Melissa McCaslin, Triangle AMA Director at Large, at mmccaslin@nc.rr.com. |
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Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/26/2008-October-Newsletter/ |
