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Bronze Sponsor |
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President's Letter: A Fresh Look at the Triangle AMA Chapter
By Mark Doggett Chapter President 2008-2009
 Accomplishments/Progress: Your Triangle AMA Chapter is off to another record year!
- The August luncheon meeting set a record for the largest attendance ever, with 202 attendees and over 241 registrations. (Jane Collins, Director of Consumer Insights for MySpace.com, shared the results of a recent consumer-focused qualitative and quantitative research study, commissioned by Fox Interactive Media, Isobar, and CaratUSA, to understand how and why consumers interact within social networks.)
- The chapter has grown to over 380 members and is on track to reach 400, with membership retention up from 63% to 77%, year over year. The chapter is hosting, for the first time ever, a Branding Boot Camp, December 4-6, 2008. Stay tuned for more detials online at www.triangleama.org.
- Congratulations to the following Triangle AMA Board Members on their recent and not-so-recent promotions and/or new positions: Jonathan James - VP-Marketing, Global Outsourcing & Infrastructure Services, Unisys. Shane Johnston - Director of North America Marketing Communications, Nortel. Betsy Gartner Graham - K-12 IT Market Manager, SchoolDude.com Karen Albritton – President, Capstrat.
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August Luncheon Recap: MySpace: Insider's View of Social Networking
By Brian McDonald, Marketing Director, Zencos Consulting
With the rapid growth of social networking it is difficult to understand what are some of the driving forces behind the fast pace as well as what are the myths. For today’s marketing professional this is more important than ever as consumers are driving the growth through their actions and ability to promote a brand within social networks. Jane Collins, the Director of Consumer Insights for MySpace.com, was the Triangle AMA’s August speaker, on the topic of, “MySpace: Insider's View of Social Networking,” was a very informative analysis on social networking behavior and what media relationships and roles can be utilized to engage consumers.
In her presentation, Collins examined the results of The Never-ending Friending Research Study, commissioned by Fox Interactive Media, Isobar, and CaratUSA on consumer-focused qualitative and quantitative research to understand how and why consumers interact within social networks. Also Collins showed how and why social networking works for everyone, especially mothers.
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Elements of a Complete Campaign
By Shane Johnston, Director of Nortel North America MarketingCommunications
What is a campaign?
Try this simple test: Ask a number of people in different parts of your company to tell you what a campaign is. It’s a straightforward question with multiple answers – not only between companies but within them. A campaign is not a press release. It’s not an advertisement. It’s not a promotion. It’s not training, offers, direct mail, websites, etc, etc, etc. It’s all of these items. You probably saw that coming.
As a marketer, you may use any of the tactics briefly mentioned above in isolation but, when you do that, you’re not developing and launching a campaign. You’re employing a stop-gap tactic to remedy a temporary market or business situation.
A campaign should drive purposeful, cross-functional, and organizational collaboration to accomplish stated business objectives such as driving revenue growth, improving profit margins, increasing consideration, and other meaningful goals that contribute to the core business objectives of the company. It is a comprehensive, business case driven, portfolio management approach to delivering revenue, margin growth, and return on investment based upon key business objectives and offers that are aligned across relevant business functions.
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Are You LinkedIn with Triangle AMA?
The Triangle AMA has created a LinkedIn group and invites members to join. LinkedIn is a is a business-oriented social networking site mainly used for professional networking. LinkedIn allows registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection. The searchable LinkedIn Groups feature allows users to establish new business relationships by joining alumni, industry, or professional and other relevant groups. The Triangle AMA group already has 180 members!
 Join LinkedIn now and search the Groups Directory for "Triangle AMA"to get connected to other members. The national AMA has a LinkedIn group that you can join as well. Please note that the two groups are separate and require you to join separately.
Visit www.linkedin.com to start networking with fellow Triangle AMA members today! |
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Volunteer and Board Member of the Month
Mihali Stavlas, AMA Volunteer of the Month
Mihali Stavlas of Mellonaid is our September Member Volunteer of the Month. Mihali spearheaded AMA's new program with the North Carolina Center for Nonprofits to provide marketing assistance to nonprofits. The Center, a statewide network for nonprofit boards and staffs, an information center on effective practices, and an advocate for the nonprofit sector as a whole, serves all 501(c)(3) nonprofits in North Carolina. The program works similar to a reverse aution where nonprofit organizations with marketing and PR needs can match up with marketing professionals for an initial two-hour consulting session. More information is available at the Triangle AMA site at
www.triangleama.org/JoinConnectGrow/71/NC-Nonprofits-Volunteer/.
Linda Lindgren, AMA Board Member of the Month
Linda Lindgren of Eaton Powerware is the September AMA Board Member of the Month. Linda serves as VP Programming and a Marketing Coordinator at Eaton Powerware and has done an outstanding job of procuring speakers for AMA luncheons. In the past year our chapter has had speakers from top brands and companies like MySpace, Lenovo and Google. Several of these luncheons have drawn record crowds for AMA events as well as being very topical to the ever changing marketing landscape. The Triangle AMA board congratulates Linda and her committee on a job well done! |
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AMA September 18th Luncheon, "Successful Marketing to Small Businesses is Big Business"
When: Thursday, September 18, 11:30am - 1:30pm
Where: Brier Creek Country Club
What: Our speaker, Donald Mazzella, COO of a leading small business advisory firm, will share:
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14 myths of small businesses
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10 things managers must do to profitably sell or market to small businesses
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tips on effective direct mail and online marketing to small businesses
Based on years of research and interaction with small businesses, — a sector that represents more than 85 percent of the nation's GNP — Mazzella’s company, Information Strategies, Inc., has advised major corporations and start-ups on ways of increasing their close rates in the small business market.
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Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/25/2008-September-Newsletter/ |
