June 2008

  
 
 
 
 




 

President's Letter: What I've Learned






 

AMA Membership Drive Extended to June 13. Join Now and Save $30!




National MS Society PR & Marketing Committee Seeks Members




June 19 Lunch Meeting: Sales & Marketing at Nortel: The Good. The Bad. The Ugly.


 
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President's Letter:  What I've Learned
By Eric Schmidt, Chapter President 2007-2008

Here it is late May as I write what will be my final letter as President of the Triangle Chapter of the AMA for the 2007-08 year. Mark Doggett, our current President-Elect, will step into this role on July 1st. The chapter has experienced a very successful year on number of fronts:
 
- More people than ever before attended our monthly luncheons.
 
- We held seven social events, including several with new formats such as the Working Social, member-only Holiday Party, and the go-kart social.
 
- We held a day and a half marketing bootcamp that sold out and a day-long social media workshop that 60 people attended.
 
- The chapter has initiated a partnership with the NC Center for Non-profits, allowing our members to offer their expertise to worthy non-profit groups.
  
- We are financially sound thanks to a record number of new sponsors, and membership is now in excess of 360 marketing professionals.
 
I’m happy to report that as our chapter has enjoyed a successful year and I’ve managed to learn a few things, which I’d like to share with you...
 

 

May Luncheon Recap: Search Engine Optimization (SEO)
By  Brian McDonald, Marketing Director, Zencos Consulting

Search Engine Optimization (SEO) has become a major topic among marketing professionals and the general business community the past few years. There are entire companies that now offer search engine marketing and optimization services as their sole business. We’re all familiar with how search engines work since we use them to research and find information on the web. But the challenge for today’s marketing executive is: what should my search engine marketing (SEM) and optimization plan be?

During his presentation, “Everything you ever wanted to know about Search Engine Optimization,” Neil Lancia, Director of Marketing and Web Strategy for Preation discussed important features and techniques that the major search engines look for in an ideal web site. The presentation demonstrated how to increase optimization efficiency, analyze competitors' efforts, and take advantage of powerful online tools...

 
AMA Membership Drive Extended to June 13. Join Now and Save $30
Join the Triangle AMA before June 13 and the $30 application fee will be waived. As a special incentive, you also get to choose a $20 MasterCard Gift Card or a $200 Conference Discount Coupon. Visit www.marketingpower.com/join today and complete the application online.
 
Members can enjoy special benefits including: 
  • Monthly Special Interest Group (SIG) breakfast roundtable
  • Members-only events and reduced event pricing
  • Ability to volunteer on a committee and really get to know the over 360 members of our Chapter
  • Access to high-caliber AMA national events, online SIGs, and publications 
Questions? Contact Shelley Blose, VP of Membership at 919-757-2112.

 

National MS Society PR & Marketing Committee Seeks Members
The National MS Society is a collective of passionate individuals who want to move together toward a world free of multiple sclerosis. The Eastern NC Chapter, based in Raleigh, is in search of enthusiastic, community-minded, PR and marketing professionals to serve on our Public Relations and Marketing Committee, which will play a vital role in the Society’s mission by advising and participating in the chapter’s communication efforts, as driven by our strategic plan.
 
This is a great opportunity for seasoned professionals to share their expertise and for young professionals to learn and grow. If you are interested in joining the committee or learning more, please contact Christy Knutson at (919) 792-1018 and visit our web site.

June 19 Lunch Meeting: Sales & Marketing at Nortel: The Good. The Bad. The Ugly.

When: Thursday, June 19, 11:30am - 1:30pm

Where: Brier Creek Country Club 
 
What: A case study on how two natural enemies -- Sales and Marketing -- can co-exist and actually benefit from each other. See a real-life example of the planning, training, execution, tracking, and analysis of a Nortel marketing campaign requiring fully-integrated efforts between Sales and Marketing. Learn from the successes and the fantastic failures that occurred over the past 11 months since Nortel launched "Project Tornado", which consists of aircover advertising, direct marketing, events, online marketing, account planning, and other integrated activities executed through direct and indirect sales channels.
 
Who: Shane Johnston, Director of Nortel North America Marketing Communications and Carter Kersh, Director of Nortel Unified Communications Marketing
 
RSVP: If you're looking for theory or academics, stay at work, but if you want to take away real-life advice on working with Sales, then be sure to RSVP now.

Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/23/2008-June-Newsletter/

 
 
© 2008 The Triangle Chapter of the American Marketing Association American Marketing Association