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Bronze Sponsor |
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President's Letter: 6 Tips for Selling Product "You"
By Eric Schmidt
I spoke to the student chapter of the American Marketing Association at NC State several weeks ago. I spent a fair amount of time deciding what nuggets of wisdom I should attempt to impart. As the owner of a small marketing and advertising agency, I’m often approached by recent college graduates seeking jobs. I’m amazed at how few have learned (or been taught) the basics of selling yourself.
I put together a list of things that ANY person can use to improve their chances of success. Most are common sense, and they apply to all aspects of life, not just work. A reasonable number of these I learned the hard way, so if one of the ideas saves you from bonking your head on the wall, it will be worth it. Most of you probably already know, but it’s easy to forget the basics. So here is my short list of things that can help you succeed...
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Social Media Workshop May 8
Don't miss this one-day learning event that will bring you up-to-speed on the rapidly evolving world of social media marketing. The format focuses on practical, real-world applications in a collaborative and participatory atmosphere led by social media marketing experts.
When: Thurs., May 8, 8:30am - 4:30pm
Where: Hilton RTP (2.5 miles from RDU)
Presenters:
 Jim Tobin is President of Ignite Social Media, one of the first agencies in the country to specialize solely in social media. Located in Cary, NC, Ignite has worked on social media campaigns clients including NatureMade, Comcast, and the UAW, among others.
 Julia Storberg-Walker, Ph.D. teaches at NC State University in the Department of Adult and Higher Education. Her research and consulting practice focus on social networks and communities of practice.
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Brand Building and the Art of lawn Mowing
By Todd Coats, Executive VP and Chief Creative Officer, Capstrat
It all started innocently enough. I was performing the Saturday suburban ritual of mowing the lawn. Little did I know the Gods of branding were preparing a wrathful brand-building lesson for me.
Blammo! Out went the side of the engine block on my riding mower. I’m not a mechanic, but I know if cast iron engine chunks and hot oil shoot out that doesn’t sound normal. The vehicle had been a reliable piece of antiquity dating back to the Nixon administration. This didn’t sound too good. I admitted to myself it was dead. My mourning passed immediately. I started thinking about a new mower. Since I was currently working on two large branding projects the whole process of designing for customer experience was top of mind. You remember the customer experience don’t you? That’s the real thing that happens in stores and online when people decide to part with their hard earned money...
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Member Q&A: Dr. Barry L. Bayus, UNC Kenan-Flagler Business School
By Hena Pyada
 The Roy O. Rodwell Distinguished Professor of Marketing and Entrepreneurship, Barry Bayus teaches in areas of innovation, new product design and development, marketing strategy and technological change. He has been a member of the AMA for over 25 years. He is also a member of Product Development Management Association (PDMA). He serves on academic boards for Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Journal of Product Innovation Management. He also serves on the CMO Council Academic Advisory Board.
How did you get into Marketing? In graduate school, my studies concentrated on Operations Research but all my applications involved marketing problems dealing with product decisions. After grad school I went to work for RCA in the field of market forecasting. I then returned to academia, joining the marketing faculty at Cornell University. I moved to UNC’s Kenan-Flagler Business School in 1992.
Why did you join the AMA? I joined the AMA to keep in touch with latest developments in the field of marketing. I always encourage my students to join organizations such as the AMA so they can keep in touch with the latest trends and network with other professionals.
What are some challenges for students who major in Marketing? The field is changing with all the new technology and applications that are available. It will be a challenge for marketers to fully incorporate the Web 2.0 ideas with existing media options.
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Considering Joining the AMA? Join Now and Save!
The Spring Membership Campaign is going on through May 30. Join the AMA and your $30 application fee will be waived. You also get to choose a $20 MasterCard Gift Card or a $200 Conference Discount Coupon. Visit www.marketingpower.com/join today and select the membership level that matches your status and complete the application online. |
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Have you Visited the Triangle AMA Job Bank?
Are you looking for a new challenge? Check out the Triangle AMA's online Job Bank. Members can post resumes, create job search agents, and browse job postings at no cost.
Have marketing jobs to fill? We offer the most targeted site for finding marketing professionals in the Triangle area. The cost is very reasonable, and you won't get buried under a monsterous pile of unqualified responses from all over the globe. |
Trouble seeing the newsletter? Read it online at http://www.triangleama.org/Newsletter/22/2008-April-newsletter/ |
