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Bronze Sponsor |
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A Letter from the President Elect
By Mark Doggett
 February’s Triangle AMA meeting really surprised me. I went in with low expectations to hear Lisa Dennis, President of Knowledgence Associates, speak on a topic that we’ve all heard or read about over and over again (the most frequent mistakes/sins made by sales and marketing organizations.) But when I first looked at my watch, it was already a little past 1:35 pm and not one person had stood up to leave...
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Member Q&A: Dr. David Fruend, Progress Energy, 37-year AMA Veteran
By Hena Pyada
As of Nov. 2007, David completed 37 years as a member of the AMA. He came to the Raleigh area 8 ½ years ago when he joined Carolina Power & Light, now part of Progress Energy, where he is responsible for all customer and marketing research activities. David’s career experiences include over 20 years with advertising agencies and 10 years in academia. Over the course of his distinguished career he has worked on over 60 brands in various industries. He often speaks at AMA conferences, especially in the area of CRM.
 Why did you join the AMA? I was a new advertising graduate who had joined the research department of a major prestigious advertising agency in the Chicago area. It was a highly competitive field and I was trying to learn all I could. I noticed that all the senior team members in my department were members of the local AMA chapter in Chicago, so it seemed to be a wise thing to do. The chapter had a lot of good programs that were of benefit to a young inexperienced researcher.
How are things different for someone new to the field vs. then? Staffing levels are not as high as they were. With improvements in technology, productivity has increased. Nowadays it is harder to find places to start. Also, employers nowadays have a lot higher expectations from new hires. The number of applicants who seek entry level jobs appears to be more than the number of such jobs available. So it is important for someone new in the field to be tenacious and be able to seek opportunities on their own initiative.
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Creating Buzz: Have you Taken the Spice Check Challenge?
By Betsy Graham
I love this campaign. It combines interactivity, nostalgia, brand loyalty, viral markting, and a buying imperative into one fun package, with the bonus of fostering an emotional bond with packaging.
If one of your chain-letter-prone friends hasn't already sent it, check out www.spicecheckchallenge.com, brought to you by the company behind all those sweet little tins on your grandma's spice shelf... Can't you just picture granny sprinkling cinnamon from one of those tins onto homemade apple pie? Can't you almost smell it?
Well, if you're picturing a recent holiday, you may want to tell granny that her cinnamon is at least 15 years old. Is it dangerous? No, not really, but McCormick would like you to (surprise, surprise) buy some new spices...
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AMA Webcast: The Five-Year Forecast for Interactive Marketing in the U.S.
March 4, 2008, 1:00 ET
Interactive marketing in the U.S. is poised to grow to $61 billion -- 18% of all marketing spending -- by 2012. What factors are driving this growth? How big a part will mainstay channels, like search engine marketing (SEM), play in the growth of spend on interactive media?
This AMA webinar will present Forrester Research’s five year forecast for interactive marketing, with a particular focus on the challenges and opportunities related to search engine marketing.
Specific questions to be addressed include:
- How will interactive marketing grow over the next five years?
- What channels should marketers expect to prioritize going forward?
- How big a deal will search marketing be in 2012
- How should marketers accommodate expected changes to grow their own search marketing efforts well?
Register for the webcast
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Have you Visited the Triangle AMA Job Bank?
Are you looking for a new challenge? Check out the Triangle AMA's online Job Bank. Members can post resumes, create job search agents, and browse job postings at no cost. Do you or your employer have marketing jobs to fill? We offer the most targeted site for finding marketing professionals in the Triangle area. The cost is very reasonable, and you won't get buried under a monsterous pile of unqualified responses from all over the globe. |
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Marketing Boot Camp, April 3-4 in Charlotte
The Charlotte chapter of the American Marketing Association (CAMA) is hosting a Marketing Boot CampTM that will focus on marketing basics. This event is designed for professionals who have recently moved into positions with responsibility for marketing, sales and sales management, advertising, promotion, brand building, and pricing.
The Boot Camp will be held at the Harris Conference Center at Central Piedmont Community College’s Harris Campus, 3210 CPCC West Campus Dr., Charlotte, NC 28208 on April 3–4, 2008.
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