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Happy Holidays from the Triangle AMA
We hope you enjoyed this year's holiday get together at Brier Creek. It was wonderful to share the holiday spirit by gathering so many gifts for Toys for Tots.
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A Conversation with Carol Caruso, Tactical Marketing Associate, John Deere Golf
By Hena Pyada
Carol joined our chapter in November 2007. She has lived in the Raleigh area since 1976 and has worked for John Deere for the past 8 1/2 years. She has worked in many facets of the industry -- graphic designer, commercial printing, print buyer, project manager, and now tactical marketing. She agreed to meet with us and answer a few questions so we could get to know her better.
Why did you join the AMA? I joined the AMA to increase my knowledge of the marketing sector and to also take advantage of the seminars and classes the AMA sponsors (marketing is relatively new to me and I don't have any formal training in that arena).
First marketing campaign that caught your attention? I've been in the advertising industry in one form or another for over 17 years. It's hard to determine what marketing campaign first caught my attention. On a sub-conscious level, I would say all the best ones did -- that's why I chose this profession.
Company whose brand you admire most? Well, the brand I admire the most would have to be John Deere. Not because I've worked for John Deere for the past 8 1/2 years, but for many other reasons:
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It's probably one of the most recognizable brands out there. Put that logo up anywhere and people know what brand it is. Along with the green and yellow color scheme -- undeniable.
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It's also one of the oldest companies on the NYSE -- second only to DuPont (which shows strong leadership and business skills this company has maintained).
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The heritage and passion people associate with the brand. In a lot of areas, people are as loyal to the brand as they are to their favorite sports team.
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And the employees -- the pride that we carry on our shoulders resonates beyond our offices. The company looks out for its employees, as the employees look out for the company.
Most significant marketing trend? Hmmm -- that's tough -- lots of influences are out there -- the era of the internet and "real time" information. Sponsorships are becoming more and more the trend to get one's brand visible now with the popularity of DVRs and online publications.
Little known fact about you? I don't own a DVR and actually watch TV for the commercials! Well, some of them anyway. Also, read magazines to critique the ads on all levels. Yes, in this industry, we look at the "normal" things with a little differently, don't we? |
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January Lunch Meeting: Lenovo, the $14 Billion Start-up
When: Thurs., Jan. 17, 2008, 11:30am - 1:30pm
Where: Brier Creek Country Club (<10 minutes from RDU)
Speaker: Deepak Advani, CMO and Senior VP of Lenovo
Mr. Advani will discuss the phases of brand building, where Lenovo is today, and its future opportunities. Topics will include Lenovo's approach to integrated marketing, from advertising to sponsorships to viral marketing and what it's like to brand a $14 billion start-up.
As CMO, Mr. Advani’s scope includes strategy, market intelligence, brand management, channels marketing, advertising and product marketing. One of his key responsibilities is to strengthen the Lenovo and ThinkPad brands.
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Celebrating Anniversaries this Month...
As the new year approaches, we celebrate those who have been part of our Chapter for several years. Thanks for helping to make us the strong, fast-growing organization we are today!
19 years Scott Saff
10 years Lois Bronstein
9 years Elaine Buxton, Kathi Bentley
4 years John Andrews, Jennifer Tilden, Eric Schmidt,
Ericka McCaw
3 years Charlotte Ranz
2 years Lynsi Steffen, Carrie Spradley, Laurie Evans,
Stephanie Hetzel |
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