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A Letter from the President
By Eric Schmidt, President, Triangle AMA 2007-08
As I enjoy the overdue arrival of the the fall season and the more resonable temperatures, I'm reminded that its time to start thinking about 2008. There are a number of things I'd like to accomplish in terms of growing my business, improving my skill set, and better understanding the future of marketing. That means taking stock of this past years' successes and failures and setting new goals.
Along with big-picture, long-term goals, I've recently started setting smaller, weekly goals. The quarterly and annual goals can seem overwhelming at times and breaking them down into manageable pieces helps me know that I'm on track...
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October Lunch Recap: Trade Show ROI
At the October luncheon meeting, Eric Burg, President and CEO of Apple Rock Displays, discussed the nuts and bolts of working a trade show, such as display arrangement, staffing, and closing the sale, as well as the secrets of successful face-to-face marketing and how to calculate the ROI of your events.
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Corporate Gift Giving: Every Day is a Holiday
By Meredith Linden, Marketing Coordinator, BrandFuel Promotions
In a competitive marketplace where companies try to differentiate themselves in the minds of clients, holiday gift giving might not distinguish you from the pack. The truth is that your gift will be one of many a client receives—or remembers receiving for that matter. For this reason, consider spending your gifting dollars periodically throughout the year instead of on one large, traditional holiday gift. Intermittent gifts are sure to exceed your client’s expectations and generate more reverberation than the obligatory holiday gift.
There are an infinite number of reasons to gift your client throughout the year. Here are a handful that we use at Brand Fuel...
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The fall membership drive was a great success — we’d like to welcome everyone who recently joined our chapter:
| Ahuja Bhupesh |
Stephanie King |
| Kimberly Bland |
Andrea Lane |
| Jay Blandford |
Audra Marotta |
| Kimberly Broadnax |
Meagan O'Dowd |
| Sheila Connor |
Robert Pedigo |
| Ashley Edmister |
Tucker Peterson |
| Amanda Fellingham |
Allison Polish |
| Deborah Griffith |
Christa Reinersman |
| Sarah Gromow |
Crystal Sadler |
| Todd Gurley |
Willis Smith |
| Mariah Haworth |
Joyce Strand |
| Todd Henderson |
Kim Stocks |
| Stephanie Hlavin |
Camden Watts |
| Ashley Holland |
Sharon Wolfe |
Dawn Hollowell Rosario Vila
Interested in getting more out of your membership by volunteering or hosting an event at your company? Visit the Triangle AMA web site to learn more about these and other special members-only benefits.
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