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A Word from the President
By Eric Schmidt
The 2007/2008 year for the Triangle AMA is under way and off to a fast start. The new board of directors started July 1 and has been hard at work. Visit www.triangleama.org to meet the new board and learn about each member. The task this year is substantial because 2006/2007 broke records for attendance and chapter membership under the leadership of Melissa McCaslin.
The year started by adding an additional month to our programming calendar: August. Our first summer luncheon featured Susan Amey from UNC speaking about "Creating Brand You." The topic, timing, and speaker were right and over 120 people attended -- if you missed it, you can read a recap below. We now have luncheons 11 months of the year...
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August Lunch Recap: Creating Brand "You": How to Position & Differentiate Yourself
By Hena Pyada
Personal branding is a concept of packaging and presenting yourself as a brand, or in other words, a unique promise of value to current and future employers and/or business partners.
In this free agent economy, it is important to differentiate yourself from others who offer very similar skills and experience. It is no longer sufficient to be just good at what you do. You need to create a brand identity and then develop and promote your brand so that you can control your own destiny...
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| September Lunch Sponsor: Univision
Univision is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S.; TeleFutura Network, a general-interest Spanish-language broadcast television network; Galavisión, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S., and Univision Online, the premier Spanish-language Internet destination in the U.S., and Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets, including WUVC Channel 40 in the Raleigh-Durham DMA. |
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Scientists: Five Things Every Marketer Should Know
By Aolani Donegan
Scientists amaze us with hypotheses and theories about how they believe the world works and how our bodies react to life’s stressors. Society relies on the meticulous attention to detail typically observed in academic, pharmaceutical, and government labs. Scientists are a special type of target audience and their spending power tops over $70 billion annually; however their focused behavior can be frustrating for marketers. This article will help marketers dial in to reach a demographic of roughly 500,000 highly educated, high-tech consumers...
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We hope you enjoy this new newsletter format. Thanks to our Silver sponsor, Preation, and their sister company, iContact, for creating our new look and helping us move to a new distribution platform. If you have feedback or ideas for upcoming issues, please e-mail me.
Also, a big thank you to the Communications Committee: Aolani Donegan, Brian McDonald, and Hena Pyada for their hard work on this first issue of the new Triangle AMA season. Interested in joining the team? We're looking for a volunteer to help with event photography, so if you're interested, please e-mail me or introduce yourself at the lunch meeting this week.
- Betsy Graham, VP of Publishing |
