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The Monthly Newsletter of the Triangle Chapter of the AMA |
Upcoming Programs
Headlights! Upcoming 2006 Triangle AMA Programs
Thursday April 20, 2006
"Entrepreneurial Marketing", speaker Grace Ueng, founder and president of Savvy Marketing. Grace will discuss how to apply classical marketing to new and mature ventures to maximize continued success at the Solutions Center.
More details...
Thursday May 18, 2006
"Successful Internet Marketing Campaigns", speaker Larry Weaver, Director, Internet Marketing Services, Cii Associates, Inc. Larry will discuss search engine optimization. Attend this informative session at the Brier Creek Country Club to learn how to develop a systematic plan of action that will produce measurable results.
Thursday June 15, 2006
Brier Creek Country Club, Topic TBA
Highlights of 2005/2006 Triangle AMA Programs To-Date
March 2006 - We had a full house for our Members-only meeting. Robert Tschudi, Director of the SAS Executive Speaker Office discussed how Cisco utilizes the new book, “Information Revolution: Using the Information Evolution Model to Grow Your Business” written by Jim Davis, Chief Marketing Officer of SAS as part of an overall marketing plan to reach C-level decision makers.
February 2006 - Chuck Underwood, a specialist in generational marketing, discussed the baby boomer generation.
January 2006 - "Sports Marketing", speaker Mary Jo Andretti from Nextel discussing the Nextel title sponsorship of NASCAR and how it has impacted business.
December 2005 - Julie Swanner, Marketing Director at mattress manufacturer Kingsdown, described their shift to the high end market and their move into retailing.
November 2005 - "Thinking Outside the Triangle", host and speaker Mike Fralix, President of TC2. TC2 is a textile research, training and consulting organization.
October 2005 - Matt West, Vice President of Operations for the Carolina Hurricanes. Matt related the club’s strategy to win back fans after the labor dispute.
September 2005 - Dave Jeffers from John Deere detailed their marketing tactics and thought processes for the customer experience.
Feature
March Speaker Presentation Summary
AMA March Luncheon at SAS Institute- Great Food and Excellent Strategy for Connecting with the C-Level Executive
The March luncheon at SAS Institute in Cary was a departure from our regular meeting structure. SAS provided lunch in their company dining room, and the compliments we’ve heard about the food proved to be true. The event was a sell-out, and space constraints limited attendance to AMA members.
The speaker was Robert Tschudi, Director of the SAS Executive Speaker Office. (Originally scheduled speaker Jim Davis was called away for an international press tour.) Mr. Tschudi has been at SAS since 1989. His experience includes a number of marketing positions within SAS for the Marketing Communications Group, SAS Worldwide Marketing, SAS Statistical Instruments Group and SAS R&D Applications Group. Bob also served as Manager of Creative & Business for SouthPeak Interactive (a SAS company), then as Director of Business and Product Development, and finally General Manager. His goal as director of the Executive Speaker Office is to help establish SAS senior executives as thought leaders in their field.
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Triangle AMA Volunteer Needs for 2006
Now is a great time to get involved!
Everyone knows that professional memberships generally pay off in direct proportion to a person's level of involvement. Volunteering with the Triangle AMA is rewarding both personally and professionally. Currently our Board of Directors is seeking volunteers for the following roles:
Graphic Designer
Hospitality Coordinators
Sponsorship Committee Members
Membership Welcome Committee
Membership Retention Committee
Web Designer
Programming Coordinator
Graphic Designers
Newsletter Editors
Writers for Newsletter Articles
If you are interested in a volunteer position or if you have questions, please contact: Carrie Spradley at cspradley@genecare.com or call (919) 475-8666. Read More
Request Census Update
Have you updated your profile information for the National AMA census? It’s quick and easy! Just visit www.marketingpower.com/census
Ch-Ch-Ch-Changes?
If your personal contact information has changed (company, e-mail, address, etc.) please notify nationals by calling 1.800.262.1150 or by updating your information online at marketingpower.com/address. Changes take about one month. If you have any questions, contact the Chapter Manager, Becky Suzik amainfo@bellsouth.net.
Highlight Job Postings/ Success Stories
Are you looking for a marketing position in the Triangle area? Looking for job seeker resources? Then visit the Triangle AMA Job Bank website for job opportunities and links to national resources. |
Message from President: Look Up. Look Around.
by Jim Tobin, Brogan & Partners; President, Triangle AMA 2005-2006
Remember when a cup of coffee was simple? Your parents made it at home. There was no such thing as decaf. No freeze-dried. There were coffee shops, but saying "gourmet coffee" would have been laughable.
Remember when TV had three channels? I’m not counting Public Broadcasting or those strange UHF channels that sometimes came in when the rabbit ears were just right. And when Fox came on the air all the newspapers wrote articles with titles like: "Is there room for a fourth network?" Ha!
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Membership Corner
Our Spring Membership Drive is here! From now until May 31, anyone who joins the AMA will receive $30 off plus a free gift, such as a pair of binoculars, a $20 MasterCard gift certificate, a USB drive, or $200 towards any AMA national event. Tell your friends and colleagues that now is the time to become a member. Read More.
Celebrating Anniversaries
40 Years
Spencer Cohen
25 Years
Robert Oney
14 Years
David Gordon
Debra Dennison
9 Years
Shirley McLaughlin
6 Years
Paula Monahan
5 Years
Barbara Anthony
Nan Collie
Tip of the Month
Did you know that the AMA provides FREE Demographics Service? AMA's Free Demographics service provides free, unlimited access to U.S. Census data including summary, comparison and ranking reports. You can analyze income and population trends, compare multiple geographies side-by-side and drill down to zip code level. Click here for more information.
National News
AMA Education, Training & Professional Development Programs
The AMA offers international, national and regional events and a world of online courses. All designed to help you stay current and become a better, smarter marketer. Whether you are a CMO, Senior Executive or new to the marketing profession, there's more than one AMA event for you. Here are just some of the great options: Hot Topic Series, Marketing Boot Camp and Marketing Research Boot Camp, Nonprofit Marketing Boot Camp, Corporate Training, Online Training, Sponsorship and Exhibit Opportunities, Professional Certified Marketer. Click here for more information about a specific topic.
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