Upcoming Programs
SUBHEAD
Date
April 19, 2007
Cord Silverstein, Director of Engagement Marketing for Capstrat will review engagement marketing, including viral marketing, social marketing and word of mouth. Brier Creek Country Club.
May 17, 2007
Jeff Thomas, Manager of Goodness Grows in North Carolina Program, Brier Creek County Club
June 21, 2007
Trish Hanchette, President of KB Homes, Raleigh Division. Brier Creek Country Club
More details...
Feature
Elections Results for 07-08 AMA Board
AMA is proud to announce it's 2007-2008 Board of Directors! Congratulations to these individuals who will continue the chapter's upward trend of membership growth, top notch programming, and increased member value. One position remains open, that of Secretary. If you'd like to get involved on the board or a committee, please contact volunteers@triangleama.com
2007/08 AMA Board
- President: Eric Schmidt
- President-Elect: Mark Doggett
- Immediate Past President: Melissa McCaslin
- Treasurer: Al Cadwell
- VP Programming: Linda Lindgren
- VP Public Relations: John Andrews
- VP Sponsorships: Karen Albritton
- VP Web Services: Neil Lancia
- VP Hospitality: Emily Ross
- VP Collegiate Relations: Anna Rzewnicki
- VP Membership: Shelley Blose
- VP Communications: Caroline Skelton
- VP Publications: Betsy Graham
Directors-at-large
- Brian Gossett
- Lewis Copulsky
- Charles Daniels
- Drexel Barrett
Membership Survey
You should have recently received an email inviting you to take part in the chapter's 2007 membership survey. If you haven't completed the survey yet, please take a few moments to do it now. Click here.
This is your chance to tell us what we're doing right, what we're doing wrong, and how we can improve. Don't forget, everyone who completes the survey will be placed in a drawing for one of four $25 Borders gift cards! If you have trouble accessing the survey, or have any other questions, please contact Lewis Copulsky at research@triangleama.org.
Event Summary
Revenue springs from neither products nor sales
Guest speaker refocuses marketing metrics
by Amy M. Avery, Freelance Writer
What gives one U.K. company the confidence to tell Wal-Mart to "Bring it on!"?
What new metric can help you refocus the CFO to realize that the customer, not the balance sheet, is king?
Best selling author, international marketing consultant and energetic speaker Martha Rogers, Ph.D., brought the answers to a recent meeting of the Triangle AMA. Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, she has led several large subscription-based research studies focusing on CRM.
She spoke to a sold-out crowd at the March chapter meeting, held at the Duke Fuqua School of Business, where she is an adjunct faculty member.
For Rogers, the "C" of CRM is always a capital letter. The customer is indeed king, because "there is never a shortage of stuff (to sell); there's a shortage of paying customers," she said.
Rogers and business partner, Don Pepper, realized that top executives do not comprehend this fact, which is something the marketing team should understand.
Read More
Maximize the Value of Your AMA Membership!
Whether you are looking to enhance your marketing credentials or gain useful contacts within the Triangle AMA network, volunteering is a great way to maximize the value of your membership. The Board of Directors is looking for fellow marketing professionals to help them maintain and further develop the high level of success and achievement of the Triangle AMA Chapter. Please click here to see the list of volunteer opportunities.
If you are interested in a volunteer position or if you have questions, please contact volunteer@triangleama.org
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Message from President:
by Melissa McCaslin, Triangle AMA Chapter President
Well the Triangle AMA is having an incredible year! With membership up over 10% for the year, three programs in a row at sell-out attendance with over 100 attendees, and a new website, NC State collegiate chapter and job bank it's hard to imagine what else could make the year more outstanding! As I recount the chapter's successes and send my sincere thanks to the entire Board of Directors that made these accomplishments possible, I'm reminded of how important it is to stop and celebrate success in our own organizations as well. Doing so helps us to see how far we've come, therefore giving us a sense of accomplishment. Often we're so busy looking at the mountain of work we have yet to accomplish; we forget that we've already done great things.
Read More
Membership Corner
The Spring Membership Campaign has arrived. Anyone who signs up for AMA membership from April 2 - May 31 will get $30 off plus a free gift, such as a $20 prepaid MasterCard. Click here to join, visit or call (800) 262-1150.
Read More.
Celebrating Anniversaries
41 Years
Spencer Cohen
15 Years
Debbie Dennison
10 Years
Shirley McLaughlin
7 Years
Paula Monahan
6 Years
Nan Collie
Barbara Anthony
4 Years
Dana Cowley
2 Years
Ed Hardman
Lynn Dube
Barbara Mooty
Janet Chan
Ellen Joyner
Sara Stealy
Greg Rowland
Welcome, New Members!
Melissa Blaisdell
Sudipta Dasmohapatra
Sarah Harwood
Courtney Hodgson
David Hughes
Kedar Karmarker
Marissa Keller-Gusman
Jeffrey Newhouse
Peter Nyberg
Ed Rinker
Best Practices From Nationals
The Price of Loyalty: Click here to read at tutorial covers the common missteps that cause loyalty programs to draw from profits rather than build repeat business:
National News
Did you know you can find best practices for perfecting a PowerPoint Presentation on MarketingPower.com? Looking for Marketing and Business Quotes to use in your next presentation? Click here to access these resources.
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