Contents

• Upcoming Programs
• Chapter Officer Elections
• Visit Our New Online Job Bank
• December Speaker Summary
• Maximize the Value of Your AMA Membership!
• Articles/Best Practices from Nationals
• Volunteer Spotlight
• Other Events of Interest
• Ch-Ch-Ch-Changes?
• Highlight Job Postings/Success Stories
• Message From President
• Membership Corner
• Celebrating Anniversaries
• National News
• AMAzing Times Editorial Staff

Upcoming Programs

February 15, 2007
Bill Black, Director of Marketing for Starbucks, "Marketing Through A Unique Customer Experience"

March 20th, 2007
Martha Rogers, Adjunct Professor of Marketing, Duke University Fuqua School of Business, One-to-One Marketing

April 19, 2007
Hold the date! Topic TBD.

May 17, 2007
Hold the date! Topic TBD.

June 21, 2007
Hold the date! Topic TBD.

More details

Feature

Chapter Officer Elections

Elections for Triangle AMA chapter officers for the 2007-08 year will take place next month. If you have an interest in serving on the board for the coming year or would like additional information about board positions, please contact President-Elect Eric Schmidt at erics@winfieldandassociates.com or 919-861-0620 ext.106.

Interested candidates may be nominated for any of the following positions:

• President
• President-Elect
• Secretary
• Treasurer
• V.P. Programming
• V.P. Public Relations
• V.P. Sponsorships
• V.P. Web Services
• V.P. Hospitality
• V.P. Collegiate Relations
• V.P. Membership
• V.P. Communications
• Director at Large

Visit Our New Online Job Bank

Visit the Triangle AMA web site and you'll find our new self-service, online job bank, powered by JobTarget. Click here to go to the site now.

Great for job seekers...
The job bank lets you post an anonymous resume so the area's top recruiters and organizations can consider you for positions they are trying to fill (without you jeopardizing your current job!). Resume posting is free and is available ONLY to Triangle AMA members as an exclusive member benefit.

Great for recruiters and job posters...
Is your organization looking to fill a marketing job? Post it in the Triangle AMA job bank. For $199 for a 60-day listing, you can promote your open position to the region's top marketing talent. Anticipating lots of new hires? We offer a 6-pack of postings for only $899. Note: You do NOT have to be an AMA member to post a job and pricing is the same for members and non-members.

December Speaker Summary

by Laura Cunningham

In December's meeting, Stephen Frasier with Bug Eyed Marketing (formerly with Lulu.com), presented Stuntology: The Art of Unconventional PR. He provided insight into his tenure at Lulu.com using quirky and creative marketing and PR strategies to create buzz and build brand recognition. Results were effective-traffic on the web increased from 50 hits a day in 2002 to 1.5 million unique visitors on a monthly basis in 2006.

Practice Buzzercise
Stephen stated: "Despite our attempts to dress up information, people still repeat snippets of information as stories to one another." He encouraged marketers to tune into the storytelling aspect of human nature and emphasized that this is the key to gaining media attention. He encouraged us all to think about the stories that get attention-examples he mentioned included weird stories or celebrities-these attention grabbing topics tend to generate buzz, even more so if it is a weird story about a celebrity.

Making the Dull Interesting Again
With "attention as the scarcest commodity" and the requirement to "get noticed", Stephen provided a number of creative tactics to capture media attention.

Read More...

Maximize the Value of Your AMA Membership!

Whether you are looking to enhance your marketing credentials or gain useful contacts within the Triangle AMA network, volunteering is a great way to maximize the value of your membership. The Board of Directors is looking for fellow marketing professionals to help them maintain and further develop the high level of success and achievement of the Triangle AMA Chapter. Please see the list of volunteer opportunities below:

• Sponsorship Committee Member
• Writers
• Hospitality Coordinators
• Membership Welcome Committee
• Membership Retention Committee
• Programming Coordinator

If you are interested in a volunteer position or if you have questions, please contact volunteer@triangleama.org or click here.

Articles/Best Practices from Nationals

This month's article has been submitted by John Andrews, Triangle AMA's Vice President of Public Relations and Vice President of Marketing at Implus Footcare, LLC. This article came from his marketing blog.

7 January 2007
Media Fragmentation
John F L Andrews

The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life. - Muhammad Ali

User created media is trend du jour in marketing today. As "traditional" media continues to break off into smaller and smaller chunks, marketers are rabidly searching for the next big thing to expose their brand. On one hand, this is a huge opportunity as consumers seek out information and entertainment they want and is not beholden to a massively distributed broadcast schedule. Marketers can reach highly targeted, engaged audiences with amazing efficiency. The downside is, now marketers actually have to do some legwork rather than just phone up their agency, produce some expensive advertising and run it ad nauseum on network TV (hint, if you're buying 100 million in media, make more that two creative spots, people get bored).

Read More...

Volunteer Spotlight

To be recognized in the February issue of the AMAzing Times.

Other Events of Interest

If you use PDFs, forms or Web collaboration software, this is for you. There is no cost. Invite anyone who you think could benefit. Topics include:

• What's New in Adobe Acrobat 8.0 and Connect, Lori DeFurio, Adobe Evangelist
• An Introduction To Electronic Forms, Jim Healy, CTO FormRouter Inc.
• How Electronic PDF Documents Lower Carbon Emissions, JJ DeRosa, Director of Analysis Global Warming Initiatives, Inc.

Tuesday, February 20, 2007, 6:00 PM
FormRouter, Inc
11000 Regency Parkway
Office Atrium
Cary, NC 27519

To attend follow these steps:

• First, sign up for the group by clicking here.
• Next, login to the acrobatusers.com Web site to sign up for our opening event by clicking here.

Ch-Ch-Ch-Changes?

If your personal contact information has changed (company, e-mail, address, etc.) please notify nationals by calling 1.800.262.1150 or click here to update your information online. Changes take about one month. If you have any questions, contact the Chapter Manager, Becky Suzik amainfo@bellsouth.net.