Sponsor Highlight
Preation provides website services including web design, custom web software development, and web marketing to empower the world's most innovative websites. Founded in 1997 and currently serving the online needs of over 300 clients, Preation brings industry best practices and a corporate culture of innovation to each unique client and project. As one of the Triangle's largest website services firms, Preation sets a new standard for online projects through honest up-front pricing and reliable project timelines. Preation is the business behind great websites that employ elegant and cost effective web-based solutions that meet a variety of business challenges and opportunities.
Gold Level Sponsors
Silver Level Sponsors
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The Monthly Newsletter of the Triangle Chapter
of the AMA
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Upcoming Programs
Triangle AMA Marketing Research Boot Camp
November 2-3, 2006
The Solution Center
Click
here for more information and registration.
Triangle AMA Social
November 9, 2006, 5:30 - 7:00 PM
Join us at Jibarra for an opportunity to network with
other Triangle Marketers. Jibarra is located at 7240
Six Forks Road, Raleigh, NC
Speaker Series Luncheons
November 16, 2006
Speaker: Amy Yakola, Assistant Commissioner for Public
Relations and Marketing for the Atlantic Coast Conference
Topic: "The Expansion of the ACC"
Amy will describe challenges in selling the concept to ACC member schools, researching potential schools and markets, promoting the expansion to traditional and new markets and the early results of ACC expansion to 12 universities.
December 21, 2006
Speaker: Steve Fraser, President of MarketingType.com and former communications director of Lulu.com
Topic: "Unconventional Public Relations in Marketing
an Online Presence"
Fraser will describe how
Lulu.com - an online bookstore for unedited books
published by obscure authors - generated 1.5 million
unique visitors to its site each month and without
spending a cent on traditional advertising. Learn
about "stuntology," "Print On Demand Toilet Paper"
and other odd approaches.
January 18, 2007
Hold the date! Topic TBD.
February 15, 2007
Hold the date! Topic TBD
March 13th, 2007
Save the date! This special educational luncheon program
featuring Martha Rogers will take place at Duke University.
You will not want to miss marketing guru Martha Rogers.
More details to come. Note that this is a Tuesday
and not Triangle AMA's regular meeting day.
More
details
Marketing and Today's Supply Chain
Event Summary
What is the future role of marketers? This was the
discussion when Dr. Mitch Javidi, President and CEO
of the Catevo Group join us at the October luncheon.
"Marketers will need to become Value Chain Managers,
if they are going to succeed in the future," says
Dr. Javidi. "It is imperative for marketers to collaborate
with various verticals within the organization to
truly understand the facets of clients' needs and
the supply chain."
Read
More
Triangle AMA Volunteer Spotlight
Brian McDonald, Newsletter Committee Volunteer
Brian McDonald is the Volunteer of the Month for October. Brian has been an instrumental to the AMAzing Times Newsletter this year. His experience in creating web services for non-profits has been helpful with the work he is doing for the Triangle AMA. He has jumped in to work on the layout and distribution of the monthly newsletter. This means working with the VPs of Communications and the VP of Web Services on short deadlines to ensure that the newsletter is available online every month.
Brian is a consultant with Zencos Consulting, an
Inc. 500 business intelligence consulting firm
in Durham. At Zencos Brian is responsible for project
management and marketing campaign development and
is in the process of becoming a certified project
manager. With experience in several industries including telecom, manufacturing, software, advertising, and publishing, Brian has authored several technical articles and featured in case studies, newsletters and major trade journals and magazines. Brian and his wife Maura are both graduates
of N.C. State and have two children, Ava, age 4 and
Max, age 2. They live in Cary.
Maximize the Value of Your AMA Membership!
Whether you are looking to enhance your marketing credentials or gain useful contacts within the Triangle AMA network, volunteering is a great way to maximize the value of your membership. The Board of Directors is
looking for fellow marketing professionals to help them maintain and further develop the high level of success and achievement of the Triangle AMA Chapter. Please see the list of volunteer opportunities below:
- Awards and Recognition Volunteer New Position
- Graphic Designers
- Writers
- Newsletter Editors
- Sponsorship Committee Member
- Programming Coordinator
If you are interested in a volunteer position or
if you have questions, please contact Carrie Spradley
at cspradley@genecare.com
or call (919) 475-8666. Click
here for more information.
Highlight Job Postings/ Success Stories
Are you looking for a marketing position in the Triangle
area? Looking for job seeker resources? Then
visit the Triangle
AMA Job Bank website for job opportunities and
links to national resources.
Other Events of Interest
December 11, 2006
9:00 am - 4:00 pm
“Prepare for the Glare of Unflattering Headlines”
AMA members receive CAI member pricing to this special
event!
CAI - 2900 Highwoods Blvd, Raleigh NC
You must register by phone or email to receive this
special rate. Call Candy Armstead at 919-878-9222
or email armstead@capital.org
to register!
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Message
from President
by Melissa McCaslin, Triangle AMA
Chapter President
Time. It goes too slow when you're in line at the
grocery store or in the dentist's chair, but too fast
in practically ever other situation…
If you're like me, time has become my most precious
resource. Seems like everyone I talk to these days has
become overwhelmingly busy. How did it happen? Frankly,
I'm not entirely sure. I do know technologies designed
to help us get more accomplished and work less, have
actually contributed to the fact that we all typically
work more hours than our fathers. Technology keeps us
connected so we can work from virtually anywhere. Sounds
like a good thing, but I beg to differ. Further, technology
has created a NOW mentality in which people expect immediate
gratification for just about everything.
Read
More
Membership
Corner
It's almost a wrap for the Fall Membership Campaign!
If you or someone you know is thinking about joining
the AMA, please do so by November 15th to save $30 and
get a free gift. Visit marketingpower.com/join
or call (800) AMA-1150.
Read
More.
Celebrating Anniversaries
15 Years
Sidney Reynolds
8 Years
Mark P Doggett
Mark Mattson
Melissa Luksis
5 Years
Jeffrey Milberg
4 Years
Scott Palmquist
Julie Brown
3 Years
Patricia Kinney
Hannah Adams
2 Years
Lauren Williams
Donna Callahan Member since 11/18/2004
1 Year
Silvia Y Guichardo
Rebecca Mikell
Lauren Black
Jeannette Arrowood
Tip of the
Month
How would you like to sit down with senior marketing
executives and ask them what they're doing to stay ahead?
This is your AMA exclusive section to learn about what
executives think it takes to succeed. Check out the
One
on One Section on MarketingPower.com
National
News
Do you often feel like you are recreating the wheel
for common documents? Think to yourself, "There has
to be a template out there somewhere?" Well there is.
Looking for a customer service survey, non-compete agreements,
new products releases or other project plans? MarketingPower.com
has Marketing
Templates for Customer Service, Sales, Marketing
and more.
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