Melissa McCaslin has over 15 years experience in strategic marketing and communications for various industries including Helathcare, Life Sciences, Consumer/Retail, Non-profit and Government. Before entering the world of freelance consulting, Melissa served as Director of Marketing for Clarkston Consulting, where she built the company's first integrated marketing program. Prior to joining Clarkston, Melissa was with another top IT consultancy, BearingPoint (formerly KPMG Consulting), for over 8 years where she served in various roles on both the consulting and marketing sides of the business. Melissa has also managed marketing and sales programs for other organizations including the National Retail Federation in Washington, DC, and Gifts In Kind America and Nordstrom.

Melissa returned to the Tar Heel state in 2003 to be closer to family-- and to Carolina basketball! She has served in various board positions for both the Metro DC and Triangle Chapters of AMA and also volunteers on the board of Trustees for the Eastern NC Chapter of the National Multiple Sclerosis Society. She holds a BA in English and Journalism from the University of North Carolina at Chapel Hill.