MySpace Director of Consumer Insights Shares View
on Social Marketing with Triangle Professionals

Raleigh, NC – July 29, 2008 – Social networking sites, like MySpace, are becoming one of the fastest ways for consumers to share their thoughts and opinions — the good, the bad, and the ugly — on products and companies around the globe. Understanding how and why consumers interact within social networks can be vital to how your company and products are viewed.

On August 21, Jane Collins, Director of Consumer Insights for MySpace.com, will present her perspective as an insider along with a research study, commissioned by Fox Interactive Media, Isobar, and CaratUSA, at the Triangle American Marketing Association (AMA) luncheon. The presentation includes insights on how social marketing:

• Is an essential part of life that spans across various user segments and life stages
• Triggers higher media consumption levels
• Is revamping the media landscape
• Enriches real life

Collins is a research professional with more than15 years of experience managing and implementing key marketing and research strategies for broadcast, cable, and most recently the Internet with Fox Interactive Media. In the course of her career, she has headed prime time primary research for the entertainment division of ABC television network and was also at the helm of the research effort for Nielsen’s local people meter rollout.

As Director of Consumer Insights, Collins is responsible for providing core data analysis and research initiatives to enhance the advertising sales effort as well as to communicate audience trends to all departments, including corporate, public relations, marketing, finance and ad solutions, within Fox Interactive.