Advantages of Membership

Networking Sessions

Attend meetings, workshops, and seminars that enable you to work and network with leading innovators and thinkers in business, research, and academia. Through monthly luncheons, special events, socials, and conferences, you'll find many opportunities to meet new people, see old friends, and exchange ideas for new or existing business. Whether it's key to your personal success or the success of your company, networking is a key reason why marketing professionals join the Triangle Chapter. Your involvement will provide you with numerous ways to meet people from diverse local, regional, national, and global companies. Your involvement will enable you to interact with both new and seasoned marketers and, in the process, enhance your own marketability.

Job Opportunities

Any company can post marketing-related positions in the Triangle AMA Job Bank, but only members can post their resumes. It's a great opportunity to get noticed by local recruiters and companies looking for candidates.

Volunteer Opportunities

Whether you're new to marketing or an experienced professional, new to the Triangle or a native, the Triangle Chapter can use your skills in a variety of projects. Volunteering helps you become a bigger part of our organization and increases your visibility and marketability. Specifically, volunteering is a great way to get to know AMA members and, perhaps, your next hiring manager, hiree, or officemate. Raise your visibility in the organization and in the community. Increase your ability to call or be called on by marketing professionals in the local and national business community.

To learn more about volunteer opportunities, contact our volunteer coordinator: volunteer@triangleama.org.

Why Volunteer?
There are a number of good reasons to volunteer. Listed below are just a few skills you can attain or brush up on when you volunteer. The Triangle chapter of the American Marketing Association has a number of positions you may want to consider committing time to. Expand Your Professional Potential and build your knowledge base by networking with your peers. Volunteers are the power behind any successful association. Whether you are an experienced marketer or just beginning your career, you'll find us to be a vital resource - for yourself, your department and your company.

Develop Competencies, Obtain Knowledge of Work Environments

  • attain transferable skills for career
  • try out different skills
  • exercise leadership, problem-solving, creativity
  • explore careers
  • acquire sense of career direction
  • determine if interest is temporary or long-lasting
Personal Development Networking
  • gain confidence, self-esteem
  • fulfill need to achieve
  • meet new people
  • make new contacts to locate job possibilities
What are Employers looking for in Job Applicants?
  • ability to communicate
  • intelligence - doesn't mean high marks
  • self-confidence
  • willingness to accept responsibility, leadership
  • initiative, competitiveness, high-energy level
  • imagination
  • reliability
  • self-knowledge, sense of personal/professional direction
  • attention to detail
  • ability to set and achieve goals
  • vocational skills
  • potential
  • flexibility

Special Interest Groups (SIGs)

A variety of SIGs provide opportunities for you to further develop and showcase your particular areas of marketing expertise. By meeting and interacting with other professionals who share an interest in specific marketing specialties, you will expand the possibilities for professional enrichment. All SIGs have members from all chapters allowing you exposure to ideas and solutions beyond the Triangle.

  • Advertising
  • Events Marketing
  • B2B Marketing
  • Global Marketing
  • B2C Marketing
  • Internet Marketing
  • Channel & Distribution Mgmt
  • Marketing Strategy
  • Direct Marketing
  • Relationship Marketing
  • Entrepreneurial Marketing
  • Technology & Marketing
  • Market Research
  • Non-Profit Marketing
  • Professional Services
If you are a current member and are interested in starting a Special Interest Group, please contact us: knowledge@triangleama.org.

Marketing Publications

Marketing practitioners and educators will find these publications to be valuable information resources for keeping current with the latest developments and trends in their fields.

These notable, quoted publications are all available at member discounts:

  • International Member & Marketing Services Guide
  • Journal of International Marketing
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Public Policy & Marketing
  • Marketing Health Services
  • Marketing Management
  • Marketing News
  • Marketing Research
For more information go to www.ama.org/pubs.

Career Development

Whether you're a seasoned industry executive or new to the marketing field, professional development is the key to maintaining your own personal marketability. Membership affords many opportunities to strengthen and expand your marketing skills. And membership adds to your professional credibility by demonstrating that you have invested in staying on the leading edge of the marketing profession. The Triangle Chapter is located in a region known internationally for its highly-educated workforce, cutting-edge research universities, and entrepreneurial business climate. In this fertile environment, the Chapter offers several ways to enhance a marketer's career development:

  • Informative programs during monthly meetings
  • Special roundtables and symposia that offer fresh perspectives on topical issues
  • Nationally attended bootcamps for Marketing and Marketing Research

Professional Conferences

By sharing ideas and experiences with leading practitioners and thought leaders in marketing and research, you will acquire the tools to successfully navigate your career through the changing demands of the marketing profession. Numerous national and regional conferences take place in a variety of locations throughout the year. Programs span the full range of traditional and emerging marketing disciplines.

Sponsorship Opportunities

As a sponsor of the Triangle AMA, you increase your visibility among local marketing leaders and decision makers. Several cost-effective sponsorship options are available. Contact the VP of Sponsorships for details.

AMA Library / Information Center

The AMA Library/Information Center provides members with a wealth of resources. Members can draw from more than 1,450 subject headings, 6,000 books, 100 periodicals, and 3,000 indexed articles on marketing topics and issues. And our professional librarians can conduct in-depth searches on specific marketing subjects. Members can access the library electronically at http://www.marketingpower.com/ResourceLibrary/Pages/default.aspx. For more information, visit the AMA web site at www.marketingpower.com

AMA on DEMAND

AMA on DEMAND is a valuable resource that members and prospective members can use to obtain information about AMA’s benefits and services. All you have to do is call 1-800-950-0872 and, when prompted, press 1 if you know your specific document number or press 2 for a table of contents. Enter your fax number and the requested information is on its way. Request as many documents as you like. Questions? Contact 1-800-AMA-1150

© 2009 The Triangle Chapter of the American Marketing Association.

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