Area Professionals Learn Keys to Creating Ideal Web Content
Triangle American Marketing Association Hosts Educational Luncheon

Raleigh, NC – May 6, 2008 – Search Engine Optimization (SEO) is vital to the success of your website. To guarantee your website is at the top of online searches, you need to be proactive in strategizing your online efforts and optimizing your web content.

During a luncheon hosted by the Triangle American Marketing Association, May 15, Neil Lancia, Director of Web Strategy with Preation and Vice President of Web Services for the Triangle AMA, will outline key steps for ensuring your web content is optimized.

He will review the difference between White Hat and Black Hat optimization and discuss a strategic approach to effective long term SEO practices. His presentation, which is open to anyone who registers, will describe how to increase your optimization efficiency, analyze your competitors' efforts, and take advantage of powerful online tools. The presentation will also help you integrate other online marketing opportunities, like blogs, into a cohesive SEO strategy.

“Monitor your competition, continue to add content, and reach out to other connections and networks,” says Lancia. “With the right tools, techniques and commitment, you can maintain a high rank in online searches.”

Lancia uses his unique perspective to develop creative online marketing strategies for clients. An expert at evaluating and developing successful campaigns across a wide variety of media forms, he has also worked as a marketing consultant for the Herald-Sun Newspaper in Durham, NC.

Lancia graduated from Boston University’s prestigious College of Communication in 2000. He served on the Executive Board of Directors for the Chapel Hill Carrboro Chamber of Commerce and is committed to the growth of the Triangle through responsible corporate citizenship and public service.

The Triangle American Marketing Association (AMA) Luncheon takes place Thursday, May 15, 2008 from 11:30 a.m. – 1:30 p.m. at the Brier Creek Country Club (9400 Club Hill Drive, Raleigh, NC 27617). Cost is $25 for AMA members and $35 for non-members. Learn more and register at: www.triangleama.org