Google Expert Shares Tips for Connecting with the Digitally Empowered Consumer
Triangle American Marketing Association Hosts Luncheon for Area Professionals

Raleigh, NC – March 4, 2008 – With unlimited uses for cyberspace, millions of people are able to find what they need at the click of a mouse. ─ Triangle companies are adapting to ensure this trend continues.

One of the largest advocates and pioneers of this trend is Google. Providing powerful tools that allow companies to reach out through online video and digital print, Google ensures efficient transactions, targeting advantages, and measurability.

Tom Lowry, Google’s Regional Technology Manager, will share Google’s perspective on connecting to the digitally empowered consumer during a luncheon for Triangle marketers and business professionals on March 20.

Lowry offers a practical guide to a variety of innovative technologies used to engage consumers. His expert advice includes:

• Macro environmental factor that affect where and how different markets use the internet.
• Factors that drive your cyber-market to you.
• Actions you can take to encourage your cyber-market to seek and select your products and services.

“Google has developed a number of options for tracking and enhancing searches online. These technologies allow businesses to directly target their consumers and easily make adjustments to their Google marketing campaigns. The analytics provide a measurable means to ensure users are reaching their marketing goals,” says Lowry.

Lowry began his career in marketing for Dun & Bradstreet Software and later joined Macquarium Intelligent Communications, becoming the Director of Project Management and Strategy and later Vice President – Process Improvement. He earned his undergraduate degree in Political Science from Rhodes College in Memphis, TN and is a certified Project Management Professional.

The Triangle American Marketing Association (AMA) Luncheon takes place Thursday, March 20, 2008 from 11:30 a.m. – 1:30 p.m. at the Brier Creek Country Club (9400 Club Hill Drive, Raleigh, NC 27617). Cost is $25 for AMA members and $35 for non-members.

CONTACT: Jonathan K. James, 919-370-7499, jonathan.james10@gmail.com