Expert Shares Trade Show Tips
Triangle American Marketing Association Luncheon Presentation


Raleigh, NC, October 4, 2007 – Trade shows can be overwhelming, and with the constant movement of the crowd, it is difficult to draw in potential clients. It takes the right graphics, the right atmosphere, and the right people.

On October 18, Eric Burg, President and CEO of Apple Rock Displays, an Inc. 5000 and Fast Fifty Company, will speak to the Triangle American Marketing Association about trade show marketing and how to get the best return on your investment.

Burg will share practical aspects of working a trade show including display arrangement, staffing, and closing the sale. He will also discuss face-to-face marketing and the secrets of successful branding.

“Trade shows are a great venue for showcasing your brand, and they take a lot of creativity and enthusiasm,” says Burg. “To get the best possible ROI, you need all of the pieces to the puzzle, not just a catchy display or a great sales team. So, make sure you are at the top of your game to get the best return on your investment.”

The Triangle AMA Luncheon takes place on Thursday, October 18, 2007 from 11:30 a.m. – 1:30 p.m. at the Brier Creek Country Club (9400 Club Hill Drive, Raleigh, NC 27617). Cost is $25 for AMA members and $35 for non-members. Learn more and register at:  www.triangleama.org
 
About Triangle AMA
The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing.  Chartered in 1981, the Triangle Chapter of the American Marketing Association (AMA) is organized to provide value to the Triangle area’s marketers by connecting people and providing educational programming and professional resources.  With more than 300 members including Fortune 500 executives, small business owners, and students, the chapter hosts regular educational and social events throughout Raleigh, Durham and Research Triangle Park. Learn more at:  www.triangleama.org


CONTACT:   Jonathan K. James, 919-370-7499, jonathan.james10@gmail.com