Event Sponsored by the Triangle American Marketing Association

Raleigh, NC, March 2, 2009 – As many companies throughout the Triangle are cutting costs to stay in business, they also need to be paying close attention to their marketing strategies, according to three local business executives. During the Triangle American Marketing Association’s March 19 luncheon event, three of the Triangle’s top CMOs will share their experiences on how they are driving bottom-line results during one of the toughest economic downturns in decades.

Chris Kuehn, CMO at Golden Corral, Millie Tan, CMO at Quintiles and Stan Hull, VP of North America at GlaxoSmithKline will share insights and takeaways to help local marketers stay focused on what matters most and how to effectively market an organization in these difficult times.

“We are pleased to have Chris, Millie, and Stan speak at our event at such a critical time,” says Mark Doggett, President of the local chapter of the AMA. “We’ve seen so many businesses in our area struggling and it’s time for marketing to be brought to the forefront. It’s imperative to have a strong strategy, and this expert panel will help shed some light on what smart organizations should be doing today to become more competitive in the face of an extremely tough economic climate.”

The first panelist, Mr. Kuehn is responsible for all marketing and food and beverage functions at Golden Corral. His role includes advertising, media, calendar planning, in-store merchandising, test marketing, consumer research, sales promotions and the food and beverage function, including new product development and menu development.

At Quintiles Transnational, Ms. Tan is responsible for marketing strategy, corporate and business line brand strategy, positioning, support of new product development, marketing analysis and go-to-market plans, marketing communications, and market research.

The third panelist, Mr. Hull, is responsible for leading the sales and marketing efforts of the business division at GlaxoSmithKline as well as representing the company in external activities. He also currently serves as a Director on the Board of the North Carolina State University College of Veterinary Medicine Foundation and serves as a board member for the American Lung Association of North Carolina.

The luncheon presentation will be held on March 19 from 11:30 a.m. – 1:30 p.m. at the Brier Creek Country Club. Early registration cost is $30 for AMA members and $40 for non-members. Learn more and register at: www.triangleama.org